Highlights
- Revenue soared 57% to $931M, powered by the PUBG franchise’s global momentum.
- BGMI and premium IP collaborations drove a dominant $477M in mobile-first earnings.
- An "AI-first" strategy is introducing intelligent in-game teammates and modding tools to boost corporate value.
South Korean gaming titan Krafton is off to a roaring start in 2026. Following a historic 2025 where the publisher surpassed $2 billion USD in annual revenue for the first time, driven largely by double-digit growth from its flagship property, Krafton has just reported a record-shattering first quarter. The company posted a massive 56.9% year-over-year revenue increase, pulling in ₩1.37T ($931M). Operating profits also experienced a healthy surge, hitting ₩561.6B ($381.3M). This explosive financial growth firmly positions Krafton as one of the top-performing global game publishers this year.
The undisputed engine behind this success remains the unstoppable momentum of mobile gaming and the enduring power of the PUBG franchise. The PUBG intellectual property achieved a 24% year-over-year revenue growth on its own, surpassing the ₩1T mark ($679M). Within the broader business, the mobile segment generated the largest share of the quarterly earnings at ₩702.7B ($477M). This dominance highlights a broader industry shift toward mobile-first content, fueled by premium live-service updates and high-end IP collaborations.
A major contributor to this mobile surge was Battlegrounds Mobile India. The region saw a remarkable 17% year-over-year spike in paying users, bolstered by crucial server upgrades, expanded content, and an exclusive crossover with the German hypercar brand Apollo Automobil. While mobile stole the show, traditional platforms still delivered strong numbers.
PUBG
AI-First Strategy: Redefining Gameplay & Corporate Value
PC gaming revenue reached an impressive ₩363.9B ($247.1M), backed by robust live-service operations and popular content drops like the Aston Martin vehicle resale event. Meanwhile, console gaming brought in ₩13.8B ($9.3M), and other business segments rounded out the quarter's total with ₩291.0B ($197.6M), as per gameindustry.biz.
Looking ahead, Krafton is showing no signs of slowing down and is rapidly moving beyond traditional battle royale experiences. The publisher has strongly reaffirmed its "AI-first" strategy, emphasizing an "AI for Game" initiative focused on delivering differentiated gameplay experiences using artificial intelligence.
This builds on the firm's announcement last October, where it pledged to prioritize AI as a central means of problem-solving to increase company-wide productivity and accelerate corporate value growth.
Players will see this in action later this year, as Krafton rolls out a beta for AI-powered co-playable characters in PUBG, designed to act as intelligent in-game teammates. Beyond AI, Subnautica 2 is set to launch in Early Access, featuring a new co-op mode, and is expanding its life simulation game in ZOI with multiplayer features, console ports, and AI script modding tools to keep players engaged for the long haul.
