Highlights
- Nvidia allegedly raised GPU bundle prices by 20% to 30%, marking its third increase of 2026.
- The reported hike expands beyond the RTX 5090 to more GeForce GPUs using GDDR6 and GDDR7 memory.
- Rising DRAM costs and tight supply are pushing graphics card prices higher across the market.
Nvidia has reportedly notified graphics card manufacturers of another increase in GPU bundle prices. The latest adjustment is said to range between 20% and 30%. According to Taiwan's Economic Daily News and BenchLife, it marks the company's third reported price hike in 2026, following increases in January and May.
The increase reportedly applies to GPU bundles that include both the graphics processor and VRAM. Unlike the May 2026 adjustment, which mainly affected the GeForce RTX 5090 series, the latest increase is said to cover more GeForce products using both GDDR6 and GDDR7 memory.
DRAM Shortage Drives Another Round of Graphics Card Price Increases
The reported move comes as memory prices continue to climb. Samsung has reportedly announced a 20% DRAM price increase for the third quarter (Q3). Market watchers expect suppliers such as Nanya Technology and Winbond Electronics to follow.
BenchLife reported that AMD, Nvidia, and Intel board partners now face the possibility of memory-related price increases every quarter.
The impact is already visible in China. Distributors in China are reportedly holding inventory instead of selling. Many mainstream graphics cards have reportedly disappeared from a major e-commerce platform since July 23, 2026. Some retailers have already raised prices. One RTX 5070 Ti 16GB model reportedly jumped from RMB 9,299 (~$1,377 USD) to RMB 10,700 (~$ 1,584) in a single day.
Industry observer @harukaze5719 also shared updated average market prices on X. The China-exclusive RTX 5090 D v2 was listed at $3,843, followed by the RTX 5080 at $1,845 and the RTX 5070 Ti at $1,408. The pricing summary also included updated average market prices for the RTX 5070, RTX 5060 series, RTX 5050, RTX 3060, and RTX 3050.
Board Partners Face Uncertain Memory Supply
The latest adjustment reflects rising memory costs across the supply chain. Reports place 3GB GDDR7 chips at $60 to $70, while standard 2GB GDDR7 chips cost around $20.
Chairman and President of MSI, Hsu Hsiang, stated that memory supply visibility is limited to about one month. Manufacturers only receive monthly allocation updates, making future costs difficult to predict. He added that consumer shipments are expected to fall by 10% to 20% this year. However, higher average selling prices and disciplined pricing could support profitability.
If board partners pass on the higher GPU costs, consumers could face another round of graphics card price increases. MSI, ASUS, GIGABYTE, and Leadtek are among the manufacturers expected to benefit from higher average selling prices.
Disclaimer: Source materials used were machine translated from Chinese.
