- The music video of EYES CLOSED by Jisoo and Zayn Malik surpassed 100 million YouTube views, confirming its global crossover appeal.
- After a strong debut on Billboard, the song charted long-term success with steady streams showcasing enduring impact beyond the initial hype.
- The integrated strength of both artists’ fanbases bolstered the track to No. 1 on iTunes in over 30 countries, showcasing the power of global partnerships.
Global pop collaboration achieved a new high this week as the music video for EYES CLOSED, a high-profile duet of BLACKPINK’s Jisoo and former One Direction member Zayn Malik, officially crossed 100 million views on YouTube. The milestone was recorded around 8:59 p.m. KST on April 22, thereby solidifying the track's status as a cross-cultural hit.
It took exactly six months and 12 days to achieve the 100 million milestone after its October 10, 2025, release. For Jisoo, the feat depicts a crucial personal hattrick. EYES CLOSED now joins her earlier solo hits like FLOWER and earthquake, in the elite 100-million-view club. This achievement showcases that Jisoo is also a formidable solo force outside the context of her group.
Strong Debut, Sustained Momentum of EYES CLOSED
Jisoo and Zayn’s music video had an aggressive start from the beginning. According to Times Now, within its first 24 hours, the music video logged in about 10M views, making it one of the largest duet debuts of 2025. By the end of its first week, Headline Planet reported that it had gained 29.3M views, entering at No. 2 on the Global YouTube Music Videos chart. This initial speed was also showcased on streaming platforms, where data tracked online depicted the song to be garnering 5.1M Spotify streams on day one.
Nevertheless, the true story of EYES CLOSED lies in its sustained long-term growth rather than a temporary viral spike. After amassing roughly 84M views by the end of 2025, as reported by Kworb, the video maintained its consistency well into 2026. This strength was also reflected on the global charts like Billboard, where the track debuted at No. 72 on Hot 100. This ranking defined Jisoo’s first solo entry on the prestigious chart, as her song also peaked at No. 10 on the Billboard Global Excl. U.S. rankings, bolstered by a reported 43.9M international streams in its opening week.
Fandoms Boost Song’s Success
The collaboration's impact was felt immediately across global markets, as it hit No. 1 on iTunes in over 30 countries. By merging two of the most popular fanbases in the music of current times, Jisoo and Zayn have not only created a hit but have set a high benchmark for global collaborations in the virtual era.
