- BTS has overtaken Kpop Demon Hunters’ Golden and Rosé’s Apt.
- However, Golden has tied with Rosé on the Digital Song Sales chart.
- The Kpop Demon Hunters track has reportedly sold about 2,600 copies in its most recent period.
The Billboard Digital Song Sales chart dramatically changed its trajectory as BTS’ Arirang, tallied 13 new entries on it. The surge has pushed the Oscar-winning hit Golden from KPop Demon Hunters from No.1 to No.17. Despite the decline in position, the track secured a notable mark by matching the longevity of Rosé and Bruno Mars’ Apt.
Golden ties Apt. for longest K-pop chart run as sales momentum cools
As of now, Golden and Apt. have now spent 39 weeks on the Digital Song Sales chart, marking the longest run for any K-pop release in its history. Golden, sung by Ejae, Audrey Nuna, and Rei Ami as the fictional group Huntr/x on screen, could possibly break the tie next week by becoming the first K-pop entry to achieve a 40-week milestone.
The song’s current trajectory follows a period of revived market impact. In the last frame, Golden re-claimed the top spot after it won and performed at the Academy Awards. Nevertheless, the latest Luminate data cited by various media outlets indicates a cooling of digital demand. The song reportedly sold about 2,600 copies this period, a definite decrease from the 5,750 units that it secured in its previous turn at the peak.
Six-week No.1 streak and multi-chart stability set Golden apart
Although Golden and Apt. share the record of track longevity, their footprints at the summit are distinct. For instance, Golden has been on No.1 for six weeks straight, outpacing the Apt.’s single-week rule, thereby ranking as the the third-longest-running K-pop song of all time. KPop Demon Hunters’ Golden trails only behind BTS’ Dynamite and Butter, which hold the industry-wide record of being at the top for 18 non-consecutive weeks.
Golden is currently extending its run across nine Billboard charts, showcasing how a K-pop-based film could stabilize the volatility of the digital space. Even though it is now losing its top positions on the charts like Hot 100, Streaming Songs, and Global, it's decently popular in conventional airplay. The song reached No. 6 on the Radio Songs tally while holding its No. 3 position on Adult Pop Airplay. Notably, following six months on the Adult Contemporary chart, Golden climbed by three spots from No. 8, reaching No. 5, showcasing a rare feat that a K-pop production has ever achieved by entering into that chart's top five.
