HoYo FEST 2025 Returns Across Southeast Asia

HoYo FEST is an official fan event from HoYoverse, celebrating popular gaming titles such as Genshin Impact, Honkai Impact 3, Honkai: Star Rail, and Zenless Zone Zero. The event is making a return to Southeast Asia (SEA) in July 2025 with an aim to captivate the global audience by promising them an expanded experience for fans. The event is set to take place between 24 and 27 July simultaneously in six countries in the SEA: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. This marks the fifth year of the event, which has grown from café takeovers to full-scale exhibitions hosted at major convention centers.

Artist Alley to Make a Comeback

This year’s HoYo FEST will take place at premier venues including SkyExpo in Vietnam, Surabaya Convention Center in Indonesia, SMX Convention Center Manila in the Philippines, Pavilion Exhibition Centre Bukit Jalil in Malaysia, Suntec Singapore Convention & Exhibition Centre in Singapore, and The Mall Bangkapi, MCC Hall in Thailand. The organizers have confirmed a lineup of immersive activities spread across four days, including the game-themed booths, fan contests, merchandise counters, and exclusive giveaways. Fans and visitors will also have the chance to win prizes through a lucky draw and browse fan-made merchandise at the returning Artist Alley.

This year marks the first time the Artist Alley will appear in all six Southeast Asian cities where the event is happening. After a successful trial run in Indonesia and Vietnam in 2024, the initiative is being rolled out once again, but more widely, to provide local artists a platform to showcase and sell original, HoYoverse-inspired work. It should be noted that this is one of the very few events hosted by a global gaming company that officially backs fans and creators. 

HoYo FEST 2025 will also introduce a new Stage Segment in each location. The program will feature live performances, cosplays, and appearances from different content creators, all centered around the HoYoverse universe. The full list of participating artists and performers will be revealed later in June.

The tickets for HoYo FEST went on sale on 24 June on the official website, and fans are able to choose between 1-Day Passes, Multi-Day Passes, or Fast Passes. The Fast Passes include early access, limited-edition items, and queue priority for limited activities.