Highlights
- Capcom plans generative AI use for development workflows, excluding game assets.
- Internal testing spans graphics, sound, and programming teams.
- Recent AI asset incidents prompt a cautious adoption strategy.
Capcom confirmed it will use generative AI to improve development efficiency while ruling out AI-generated assets in its games. The position was outlined in a Q&A summary from an online investor briefing held Feb 16, 2026, and published March 23. The company said the technology will be applied internally across production workflows rather than incorporated into final content.
“Our company will not implement the materials generated by our AI into game content,” Capcom stated. The company added that it plans to “actively utilize this technology” to improve productivity.
The publisher also noted it is testing usage across sound, graphics, and programming departments to streamline development processes.
Capcom's Generative AI Strategy Focuses on Development Productivity
The approach builds on earlier experimentation discussed by technical director, Kazuki Abe.
He described a prototype system using models such as Gemini Flash, Gemini Pro, and Imagen to generate and evaluate ideas for game environments. The tool analyzes text, images, and structured data tied to projects, generating ideas for development. Abe said it can deliver results within seconds, helping teams handle the large volume of concepts required during production.
Capcom’s clarification arrives amid growing scrutiny of AI use in game development. Recent disclosures from studios such as Ubisoft, Pearl Abyss, and 11 Bit Studios have intensified debate around transparency and creative ownership.
Most recently, Pearl Abyss apologized after players discovered AI-generated art in Crimson Desert. The studio confirmed that some 2D props were created using experimental tools and unintentionally remained in the final release. The developer pledged to audit and replace the assets following the backlash.
Similar issues have surfaced earlier. Ubisoft acknowledged that an AI-generated placeholder image slipped into Anno 117: Pax Romana. 11 Bit Studios also admitted that a work-in-progress AI asset was mistakenly left in The Alters and apologized for not disclosing its use.
Meanwhile, Capcom’s policy separates experimentation from content creation.
The investor briefing also highlighted broader strategy points, including reliance on the RE Engine and a workforce of more than 3K creators. It also emphasized continued investment in development staff and training. By limiting generative AI to workflow support, Capcom signals cautious adoption while maintaining traditional asset production standards.
