Highlights
- 77.9%% of over 18,300 poll respondents expect GTA VI to cost more than $70 when its preorders go live on June 26.
- Rockstar and Take-Two have not confirmed a price for GTA VI so far.
- If GTA VI launches at $80 or above, it would likely accelerate a broader industry shift toward higher AAA price points.
GTA VI pre-orders are opening on June 25, and there is still no official price confirmed by Rockstar or Take-Two. The question of what the game will cost has become one of the most discussed topics in gaming right now.
Veteran journalist Tom Henderson from Insider Gaming ran a poll on X asking followers how much they expected to pay. With 18,316 votes cast and 14 hours still remaining at the time of writing, the results are fairly clear. Most people expect the game to be priced higher than other AAA titles.
Why the Price of GTA VI Matters
$70, the standard price point for most AAA console games, is not the most popular choice in the pool. It sits at 38.7% of the vote, and $80 is the most popular answer at 39.2%.
Combined, 77.9% of voters expect GTA VI to cost more than the current AAA standard of $60. GTA VI is the most commercially anticipated game in the medium's history, and whatever price it launches at might become the industry standard.
Nintendo has already priced Mario Kart World at $80, the first major title from the company to test that level. Xbox attempted to move its AAA titles to $80 before reversing the decision. If GTA VI launches at $80 and the game succeeds, it would prompt other publishers like Ubisoft and Electronic Arts to do the same. A game with this level of cultural weight and a decade-plus of anticipation behind it is essentially guaranteed to succeed.
That nuance will almost certainly be lost in the boardroom conversations that follow in other companies. With GTA VI’s pre-orders going live on June 25, the industry won’t have to wait long to see what the future holds.
Disclaimer: The numbers in the poll are subject to change. Numbers in the article are as of the time of writing.
