Highlights
- Xbox Game Pass cloud gaming hours increased 45% year-over-year (YoY), with higher streaming across console and mobile.
- The India launch brings Xbox Cloud Gaming to 29 countries, with Argentina and Brazil showing double-digit growth.
- Game Pass Ultimate price increased to $29.99 after additions like Fortnite Crew, Ubisoft+ Classics, and 75+ annual day-one releases.
Xbox Game Pass cloud gaming hours are up 45% year-over-year (YoY), Microsoft stated, reflecting higher streaming across console and mobile devices. Microsoft Gaming CEO, Phil Spencer, said the company is “building a future where gaming is more accessible than ever,” pointing to engagement as a key indicator of progress.
Spencer added that console players are streaming 45% more on Xbox hardware and 24% more on other devices, mentioning Microsoft’s goal is to give players “more choice” in how and where they play, supported by ongoing regional expansion and device flexibility.
Global Rollouts and Device Support Drive Xbox Cloud Growth
Xbox Cloud Gaming recently launched in India, expanding availability to 29 countries. India, which passed 500M players this year, is now one of the company’s fastest-growing markets.
Microsoft also reported double-digit growth in Argentina and Brazil, where players can stream via the Xbox app on LG TVs and Amazon Fire TV. The company increased server capacity in these regions to shorten wait times.
The update follows Microsoft’s October pricing changes for Xbox Game Pass. The Ultimate tier rose from $19.99 to $29.99 per month after additions such as Ubisoft+ Classics, Fortnite Crew, and more than 75 annual day-one releases, including Call of Duty: Black Ops 7.
Microsoft says cloud gaming remains central to its platform strategy, offering instant access to hundreds of Game Pass titles and more than a thousand stream-your-own games across consoles, PCs, smartphones, tablets, smart TVs, and handheld devices.
Rising usage suggests the company’s “play what you want, where you want” approach is gaining traction as flexible gaming becomes a priority for global players.
