Khooni Monday Bets on Gaming With The Clown: Welcome to Joyland

Khooni Monday, founded by Divay Agarwal, is an Indian horror storytelling brand expanding into gaming with The Clown: Welcome to Joyland, targeting PC and mobile in early 2027. Unveiled at HorrorCon 2026, the game expands Khooni Monday's horror IP into interactive entertainment.

The development team confirmed to Outlook Respawn that the game is ready for testing, with selected creators expected to receive early access.

Khooni Monday Takes The Clown Beyond Videos

The game draws from The Clown, one of the channel's original properties. According to the team, the animated series has generated more than 40M organic views and holds an IMDb rating above 8.5.

However, Khooni Monday does not consider its existing viewers to be guaranteed customers for the game. "We haven't established a verified percentage overlap between Khooni Monday's viewers and active horror gamers," the team acknowledged.

The developers see three potential audience groups: existing Khooni Monday fans who play games, horror-content viewers interested in interactive experiences, and gamers discovering the IP through the title. They also believe horror games offer opportunities beyond downloads through livestreams, reaction videos, and creator challenges.

Explaining the creative shift, the team said, "The viewer becomes the player, and the player now faces the menace of the clown as a victim himself."

Survival, discovery, exploration, and player decisions are among the creative directions under consideration, although specific mechanics remain unconfirmed. The team noted that an established character can attract initial interest, but "cannot compensate for an experience that isn't enjoyable to play."

HorrorCon 2026 Integrates Horror and Gaming

Held on Oct 31 and Nov 1, 2026, at NSIC Grounds in New Delhi, HorrorCon 2026 featured a gaming arena combining horror titles, arcade classics, and next-generation experiences. Visitors could play Outlast, Red Dead Redemption: Undead Nightmare, Call of Duty: Black Ops 3 Zombies, and Killing Floor 3, alongside Tekken 8, Mortal Kombat, and racing simulators.

The organizers aimed to make the arena more than a conventional gaming zone. They wanted to create a space where "nostalgia and cutting-edge gaming could coexist," combining retro arcade machines with PS5 consoles.

Beyond gaming, the festival featured music, cosplay, paranormal storytelling, creator interactions, and family activities through HallowVille. The organizers highlighted growing audience interest in gaming, Indian folklore, and participatory horror experiences beyond traditional horror content.

The team also sees gaming as an opportunity to connect physical attractions with digital storytelling. "We want visitors to encounter different forms of storytelling naturally as they move through the festival," they stated.

Khooni Monday aims to develop HorrorCon into a discovery platform for Indian horror games, independent developers, and gaming creators. Publisher partnerships could also bring game previews, audience testing, and experiential launches to future editions.

The organizers see gaming as a potential headline attraction at future HorrorCon editions, provided it develops an independent audience. They stressed the importance of creating experiences that extend beyond the festival, stating, "Our larger vision is to build original entertainment IPs that can exist across content, games, experiences, and communities."