Highlights
- Jennie received a payment of about $16 million from Odd Atelier, her own company, in just two years.
- After leaving YG Entertainment, Jennie boosted her entertainment business, bolstered by endorsements, performances, and her album Ruby.
- Jennie grew her global influence in 2025 and 2026 via Billboard Hot 100 success and a Met Gala appearance, while also getting included in TIME’s 100 Most Influential People list.
BLACKPINK Jennie’s gamble in establishing her own company has paid off, as it generates a striking $16 million USD figure. The recent audit reports filed with the Financial Supervisory Service (FSS) reveal that the artist has received a payout amounting to about ₩23.8 billion (~ $15.9M), accumulated over the last two years with OA Entertainment (Odd Atelier), Jennie’s solo venture.
The filing detailed by popular K-media outlets like the Korea Times and Korea JoongAng Daily, reveals a meticulous framework of the company’s financial ascent. In 2024, OA, short for “Odd Atelier,” paid Jennie a whopping ₩14.3B (~ $9.5M), and in 2025, she gained ₩9.5B (~ $6.4M) from the company. These profits, classified as cost of sales, depict a mixed revenue engine, bolstered by global advertising deals, solo performances, and the commercial success of her music releases.
Jennie’s Bold Shift into Independent Management
Odd Atelier, Jennie’s “unconventional creative space,” was launched in November 2023, after her exclusive contract with YG Entertainment expired. Although Jennie is associated with YG for all the BLACKPINK-related group activities, OA Entertainment looks after her solo career. According to reports, Jennie is the 100% shareholder of the company, with her mother serving as the company’s CEO.
Odd Atelier Emerges as a Multi-Million Dollar Venture
Odd Atelier’s revenues indicate a rapid ascent to success. In 2025, the company’s revenue jumped to ₩23.8B (~ $2M) from ₩18.9B (~ $1.3M). While OA’s operating profit saw a bit of a contraction, dipping mildly from ₩580M (~ $3,89,255.23) to ₩390M (~ $2,61,750.37) due to rising administrative costs and personnel investments, Jennie’s self-commitment to the company remains clear.
Jennie’s financial success comes amidst her thriving music careers. Three tracks from her 2025 album, Ruby, entered the Billboard Hot 100 simultaneously, while Like Jennie led Spotify as the most-streamed K-pop song of early 2025.
Jennie Expands Her Global Influence Beyond BLACKPINK
From headlining major global music festivals to appearing at the 2026 Met Gala, Jennie has secured her status as a top powerhouse of popularity, which is further bolstered by her inclusion in TIME Magazine's 100 most influential people of 2026. By leaving behind a typical agency structure, the BLACKPINK member has not only become financially independent but also has effectively rewritten the template for solo success required in today’s times.
