Highlights
- BTS' ARIRANG climbed to No. 8 on the HITS chart with 39,033 units, showcasing a 61% week-over-week consumption increase.
- Global streams for Dynamite grew 43% post their FIFA World Cup performance, according to Luminate data.
- The surge fortifies Universal Music Group's market share within the music industry, sharing the success with co-distributor Interscope alongside HYBE and BigHit.
BTS returned to the Top 10, as HITS chart this week registered a consumption growth for ARIRANG. The album rose 61% to 39,033 units, landing at No. 8 on the rankings, backed by 17,177 pure album sales and 19,455 stream-equivalent units.
The HITS chart outcome coincided directly with the separately released Luminate data, which also highlighted a global stream surge tied to the septet. The data shows that BTS’ Dynamite logged a 43% streaming surge owing to the global sports broadcast on July 19 and 20 (differing time zones). When compared to the July 17 and 18 pre-event baseline, the growth percentage registered by them is quite remarkable.
Screen-captured HITS Chart Final (Image Credit: HITS)
Alongside BTS, other artists’ songs, which featured on the broadcast, registered significant growth as well. Notably, Justin Bieber's Everything Hallelujah recorded a 110% streaming increase, with Madonna's Music rising by 66%. Shakira's collaboration with Burna Boy, Dai Dai, gained 24% in streaming.
Image Credit: Luminate World Cup Halftime Streaming Recap
Label Mechanics and Market Share
The return of ARIRANG to the top tier expands market share for Universal Music Group, which co-distributes the BigHit/HYBE release through Interscope. UMG presently controls the top end of the HITS chart, led by Gracie Abrams's Daughter From Hell at No. 1 with 123,975 units and Olivia Rodrigo's You Seem Pretty Sad for a Girl So in Love at No. 2 with 84,933 units.
While many other rival labels experienced declines, BTS maintained their commercial balance. Pure physical sales for ARIRANG, as per the HITS chart, accounted for 17,177 units, Track Equivalent Albums (TEA) recording 2,401, and Streaming Equivalent Albums (SEA) logging 19,455 units.
