KPop Demon Hunters x Mattel: Every Licensed Product Listed

Mattel has expanded its licensed KPop Demon Hunters collection with 25 products featuring characters from Netflix’s animated film. The catalogue includes standard and singing dolls, articulated figures, premium collectibles, and collaborations with Polly Pocket, UNO, Hot Wheels, and Little People Collector.

The merchandise follows Netflix’s announcement on Oct 21, 2025, naming Mattel and Hasbro as global co-master toy licensees for the film. The collection covers HUNTR/X members Mira, Rumi, and Zoey, the Saja Boys, and supporting characters.

Mattel x KPop Demon Hunters Dolls and Action Figures

The standard fashion doll range includes Mira, Rumi, Zoey, and Jinu, priced at $27 USD each.

The dolls measure between 11 and 11.75 inches, feature 11 points of articulation, and come with fabric outfits and character-specific accessories. Jinu includes his signature soda can, while Mira comes with her Gok-do.

Mattel also offers singing versions of Mira, Rumi, and Zoey for $33 each. These dolls wear metallic golden performance outfits and include pre-installed LR44 batteries that play audio clips from the film's soundtrack.

The six-inch articulated action figures launched on Sep 1, 2026, through Amazon, Target, and Walmart, with individual figures priced at $21.99. They feature 18 to 21 points of articulation, interchangeable face plates, additional hands, and character-specific accessories. GameStop listed some figures for pre-order with a Sep 7, 2026, release date.

The character range includes Rumi, Mira, Zoey, Abby, and Jinu, alongside Baby and Mystery figures.

The Rumi and Demon Jinu battle two-pack costs $44.99 and includes glowing light sticks, alternative hands, and battle-damaged detailing. Rumi's individual figure also comes with her Sain-geom, or Four Tiger Sword, a ramyeon cup, and a kimbap roll.

Mattel Creations Exclusive/Premium Collectibles

Three releases headline the collector range:

• HUNTR/X What It Sounds Like 3-Pack ($150): Features Mira, Rumi, and Zoey in their final performance outfits, with screen-accurate weapons, fabric clothing, premium hair, and decorated display packaging.
• Demon Jinu Collector Doll ($80): A premium 14-inch release featuring demon markings, boots, a gat, and a Certificate of Authenticity. Pre-orders opened in June 2026, with Mattel listing the shipping date as on or before June 4, 2027.
• How It's Done Ramyeon Figure 3-Pack ($50): Depicts the HUNTR/X members sharing ramyeon in plane-themed diorama packaging. The Mattel Creations exclusive originally debuted at San Diego Comic-Con, Booth 2945.

The catalogue also lists a $55 Deluxe Rumi Fashion Doll.

UNO, Polly Pocket, and Hot Wheels Collaborations

The licensing agreement extends into other Mattel product lines:

• UNO’s KPop Demon Hunters Deck ($7.50): Features character artwork and themed demon-slaying gameplay rules.
• Polly Pocket’s Saja Boys 5-Pack ($20): A compact set featuring a miniature character collection.
• Hot Wheels’ Porsche 911 GT3 R (992) ($30): A die-cast release inspired by Derpy the Tiger.
• Little People Collector’s HUNTR/X Set ($22): Features Mira, Rumi, and Zoey.
• Little People Collector’s Saja Boys Set ($33): Features members of the rival group, Saja Boys.

How Can Fans Identify Official Products?

The catalogue also includes individual $22 action figures of Mira, Rumi, Zoey, Mystery, Abby, and Baby, alongside the $150 HUNTR/X What It Sounds Like 3-Pack.

Selected fashion dolls initially required a Mattel Creations Backstage Pass membership during the first 24 hours of their release. Buyers should check for official Netflix licensing marks on the packaging.

The officially licensed products carry the 2026 Mattel and Netflix copyright notice.

The collection extends the film’s reach across toy categories without compromising on product detailing and design. However, premium pricing and limited availability could make some releases less accessible to fans.