Mattel's KPop Demon Hunters Doll Lines: Price, Shipping, and More

Mattel has officially opened orders for its first KPop Demon Hunters dolls, marking the toy giant’s first push since landing the master licensing deal in October 2025. The lineup splits into two collections: three singing dolls of HUNTR/X members and four fashion dolls covering the trio and Saja Boys leader Jinu. 

As of current reports, the dolls will be shipped in phased distribution, starting from late July to early October. Across both KPop Demon Hunters singing and fashion editions, Rumi and Mira dolls will be 11.5 inches tall. Zoey, who was shorter in the Netflix animated movie, will have her dolls crafted shorter, with a height of 11 inches.

Preorders for the KPop Demon Hunters doll first went live in late-June through Mattel Creations before expanding to retailers including Amazon, Target, and Walmart, before its Summer release. The announcement follows a fan-voted Demon Jinu doll, which is also up for pre-order. However, the Demon Jinu doll won’t ship until 2027.

Demand has moved quickly for the Academy Award-winning franchise. The Rumi fashion doll featuring ‘How It’s Done’ Performance Look climbed to the No. 1 spot among new toy releases on Amazon shortly after launch. All seven dolls are currently ‘sold out’ on Mattel Creations' site.

KPop Demon Hunters Singing Golden Dolls Bring HUNTR/X’s Oscar-Winning Anthem to Life 

One of the KPop Demon Hunters lineups centers on HUNTR/X’s chart-topping performance of Golden, which made Billboard history after its 52-week run on the Billboard Streaming Songs chart. The Singing Golden Dolls feature all three members, Mira, Rumi, and Zoey, in their iconic last-stage performance look from the film.

Golden won Best Original Song at the 2026 Oscars, along with Critics’ Choice Best Original Song, and a Grammy for Best Song Written for Visual Media. The singing KPop Demon Hunters dolls will play three clips from Golden.

As of writing, the Zoey doll has a shipping date of July 31, while the other two dolls are scheduled for Aug 7, 2026. Each of these dolls will require LR44 batteries and is recommended for ages six and above.

KPop Demon Hunters Fashion Dolls Cover HUNTR/X's Demon-Hunting Gear

Alongside the singing figures, Mattel has launched a fashion doll assortment featuring Rumi, Mira, and Zoey in their How It's Done performance costumes. This collection adds the trio’s hunting gear, including the Saingeom sword for Rumi and Zoey’s Spirit Blades, while Mira comes with her Curved Moon Sword. 

The lineup also introduces Saja Boys leader Jinu, dressed in his Soda Pop outfit. The Jinu KPop Demon Hunters’ Fashion doll looks similar to a Ken doll, with Jinu’s accessories including pink sunglasses and a soda can. Unlike the singing editions, these dolls offer 11 points of articulation, helping fans recreate different poses.

The Mattel doll line adds to a merchandise wave that has already included Squishmallows, Funko Pop! figures, LEGO sets, and Vans sneakers tied to the KPop Demon Hunters film.

The franchise also celebrated its first anniversary on June 20 with major commercial milestones. KPop Demon Hunters became the most-watched English film on the streamer and continues to drive views after one year of its release. During January to June 2026, the SPA movie recorded 130M views, claiming the spot for the fourth most-viewed movie on Netflix in this window.

Disclaimer: Prices as listed on Amazon, Target, and Walmart at time of publication.