Highlights
- Netflix, McDonald’s, and VANDYTHEPINK dropped a streetwear capsule on the Complex Shop featuring HUNTR/X and Saja Boys gear.
- This release follows a McDonald’s takeover with themed meals and photocards to celebrate the film's Academy Award win.
- Massive merchandising driven by the hit IP fueled an $11.5 billion revenue surge, securing a 2029 sequel greenlight.
The hype around Netflix’s Academy Award-winning animated movie KPop Demon Hunters is officially spilling over into our closets. Starting today, April 7, fans can finally get their hands on an exclusive streetwear capsule collection that brings the movie's fierce musical rivalry to life. Dropping directly on the Complex Shop, this limited-edition lineup is a massive three-way collaboration merging the worlds of Netflix, McDonald’s, and acclaimed Korean-American designer VANDYTHEPINK.
The collection leans heavily into the movie’s core "pick a side" theme, letting fans physically rep their loyalty to either the edgy HUNTR/X or the pop-idol Saja Boys. VANDYTHEPINK brings his signature playful streetwear aesthetic to both factions. If you are riding with HUNTR/X, you are looking at gear drenched in their signature purple and black.
The lineup features traditional Korean-inspired designs on a long-sleeve tee, alongside a battle-ready race jersey sporting the number 26 to mark the year. There is also a short-sleeve shirt blending the HUNTRIX logo with the designer's iconic eye motifs, and a standout varsity jacket with VANDYTHEPINK's signature flower logos across the back.
Idol Energy: The Saja Boys Apparel Lineup
On the flip side, the Saja Boys collection pops with bright blues and pinks to capture their vibrant idol energy. Fans can also grab a short-sleeve tee featuring their hit song "SODA POP" on the back, a blue long-sleeve highlighting each of the group's animal mascots, and a soft blue varsity jacket. That jacket playfully balances their image by subtly hiding demon lines on the sleeves, nodding to the group's darker, supernatural side.
For fans who refuse to choose a side, there are neutral pieces too. You can grab a standard white zip-up hoodie repping all three brands, or pick up specific gear featuring the characters DERPY and SUSSIE, including a graphic of the duo hanging out at a McDonald's, as per Forbes.
Complex
Fast-Food Frenzy: McDonald's K-Pop Battlegrounds
This fashion drop serves as the ultimate victory lap for a massive McDonald’s takeover that kicked off back on March 31. The fast-food giant essentially turned its drive-thrus into K-pop battlegrounds by launching two specific adult meals to fuel the fandom: a Saja Boys Breakfast Meal and a HUNTR/X chicken nugget lunch.
These meals brought unique items like Rameyon Shaker Fries to the menu and sparked a viral frenzy for the limited-edition, album-style photocards packed inside. Much like the legendary BTS meal from a few years back.
It is honestly hard to overstate just how massive the KPop Demon Hunters franchise has become since its 2024 debut. Driven by its recent Oscar wins, the IP has turned into an absolute merchandising juggernaut, expanding to everything from Mattel fashion dolls and video games to beauty products and books. All this licensing is clearly paying off for Netflix.
Reports show the film helped drive a massive 17% jump in their third-quarter revenue, hitting a staggering $11.5 billion USD. With the hype at an all-time high, Netflix has officially greenlit a highly anticipated sequel, expected to drop in 2029. But for now, fans will need to act fast this weekend to secure their streetwear before it inevitably hits the resale market.
