Highlights
- Golden from KPop Demon Hunters attains a rare Billboard Streaming Songs milestone, adding another success chapter to the Netflix hit's soundtrack.
- Huntr/x's Golden persistently rewrites K-pop Billboard records, with the song also ranking on the Adult Contemporary chart alongside the genre's most enduring streaming hits.
- Beyond streaming, Golden’s Billboard charts momentum now extends throughout U.S. radio and global rankings.
Golden, the Oscar- and Grammy-winning breakout song from Netflix’s animated film KPop Demon Hunters, has marked a full year on the Billboard Streaming Songs chart. The ranking showcases the single’s popularity while solidifying its status as one of the longest-running crossover successes in today's musical landscape.
Golden marks one year on the Streaming Songs chart
This milestone, which was achieved with the track climbing to No. 33 in its 52nd week, shows the commercial staying power of HUNTR/X, the fictional girl group voiced by artists Ejae, Audrey Nuna, and Rei Ami. What was initially a companion piece to an animated feature has now turned into an outlier, exhibiting how virtual intellectual property can disrupt usual radio and streaming ecosystems.
Only two other K-pop tracks have maintained this streaming longevity: Psy’s Gangnam Style and Pinkfong’s Baby Shark. Nevertheless, Golden has gained a rare dominance in the rankings. With 13 weeks at No. 1, it has become a perennial K-pop chart-topper in the history of the Streaming Songs ranking. That run is more than double the six weeks achieved by Gangnam Style and over six times the two-week run of Gentleman logged years ago.
The radio success of the KPop Demon Hunters Track reshapes K-pop's U.S. reach
The track’s reach extends deep into American radio, where K-pop has struggled since the very beginning to find sustained traction. Bellowing past that obstacle, Golden currently sits at No. 2 on Billboard’s Adult Contemporary chart, positioned behind Alex Warren’s leading song Ordinary. Despite being blocked from the peak, Golden has accounted for a 40-week run in this chart, making it the first release linked to the K-pop genre to top the 30-week mark on the list.
Global chart run extends Golden's momentum
This domestic endurance is reflected globally as well, with the track sustaining its runs on the Billboard Global Excl. U.S. and the Global 200 at No. 13 and No. 19 rankings, respectively. As Golden begins another year of active chart consumption, its endurance depicts that virtual group dynamics and high-concept film tie-ins can produce long-term mainstream market share.
