Highlights
- K-Pop: Demon Hunters dominated the 2026 NY Toy Fair with massive rollouts from Spin Master.
- A global 2026 retail launch features Bitzee digital pets and NERF replicas.
- New waves of Funko Pop! and high-end Hot Toys figures solidify the HUNTR/X band as a mega pop culture force.
The 2026 New York Toy Fair, which wrapped up Tuesday at the Javits Center, gave the animated Netflix film K-Pop: Demon Hunters its own unofficial wing. Spin Master, Hasbro, Mattel, and Funko all announced new product lines tied to the movie, with releases scheduled throughout 2026 and into the holiday season.
Here's every K-Pop: Demon Hunters toy announced at Toy Fair 2026
Spin Master, the Canadian company behind Paw Patrol, announced the broadest lineup. Its "Ramyeon Surprise" Kinetic Sand playset, a food-themed noodle cup kit using sand that doesn't dry out, goes on sale in May. July brings 4D Build kits for assembling layered 3D models of characters including the HUNTR/X band and their mascot, Derpy.
The company's fall releases lean into fashion and customization. A DIY bracelet maker kit arrives in September, followed by shimmer foil tattoo kits in October. The most anticipated item in Spin Master's lineup, per The Hollywood Reporter, is a November release: K-Pop: Demon Hunters Bitzee digital pets, interactive handheld devices that let users collect 3D versions of the film's hunters and demons.
Mattel, which first showed its products at January's Nuremberg Toy Fair, displayed American Girl dolls of the main trio, Rumi, Zoey, and Mira, dressed in their stage outfits. The company is also releasing "Battle Rumi" fashion dolls, singing dolls with clips from the film's soundtrack, Little People Collector sets, and themed UNO cards.
Mattel
Hasbro drew crowds with foam replicas of the HUNTR/X weapons: Zoey's Spirit Blades, Rumi's Four Tiger Sword, and Mira's Curved Moon Sword, packaged for backyard play. It is also releasing NERF gear inspired by each member’s signature weapons, IR-syncing electronic light sticks, interactive FURBY Furblets, and MONOPOLY: KPop Demon Hunters Edition for team-based game night fun.
For collectors who prefer display over play, the brand-new drops are expanding rapidly. Funko confirmed a second wave of collectible Pop! Vinyl figures, which are available for pre-order now. This new wave dives deeper into the cast with alternate costumes for the main trio, Manager Bobby, and the rival Saja Boys.
Funko
Finally, on the high-end spectrum, Hot Toys announced they are producing highly detailed action figures of the singing trio. With retailers still racing to catch up with demand since the film's June 2025 debut, this massive influx of merchandise ensures that K-Pop: Demon Hunters will remain a dominant force in pop culture.
