KPop Demon Hunters Monopoly Deal Launches Netflix-Hasbro Tie-Up

Netflix and Hasbro have released Monopoly Deal: KPop Demon Hunters, the first product from their newly formed Netflix-Hasbro partnership. The KPop Demon Hunters card game launched Jan. 1, 2026, on Amazon and sold more than 8K units in its first week, quickly becoming an online bestseller and signaling strong early demand.

The release marks the first licensed product tied to KPop Demon Hunters, Netflix’s animated franchise that blends K-pop performance culture with supernatural action. The KPop Demon Hunters adaptation retains the fast-paced card mechanics of the original game while reworking objectives around characters Rumi, Mira, and Zoey as they prepare for a concert and attempt to seal the Honmoon.

KPop Demon Hunters Monopoly Deal Anchors Netflix’s Anime Merchandise Push

First announced last fall, the Netflix-Hasbro partnership will extend KPop Demon Hunters across board games, plush toys, and electronic products, including themed releases under Hasbro brands such as Nerf and Furby.

In parallel, Netflix has partnered with Mattel to expand the franchise into dolls and playsets. Mattel is developing a full line of Kpop Demon Hunters toys, with the first release being a three-pack of HUNTR/X dolls scheduled to launch later this year. 

The combined licensing approach positions Hasbro and Mattel to cover distinct product categories under a unified franchise rollout. Netflix stated that the partnerships are intended to meet sustained fan demand for physical products tied to the series. 

“KPop Demon Hunters unleashed a global fan frenzy,” said Marian Lee, Netflix’s CMO (chief marketing officer), describing the licensing deals as a way to bring the franchise into fans’ everyday lives.

The early success of the KPop Demon Hunters Monopoly Deal underscores Netflix’s growing focus on consumer products as a long-term extension of its original IP strategy.