Highlights
- Mattel is expanding KPop Demon Hunters with a new Polly Pocket collectible.
- Netflix and AEG Presents are taking KPop Demon Hunters into live entertainment.
- Sony Pictures Imageworks used Adobe tools to shape the film’s visual production.
Mattel has expanded its KPop Demon Hunters merchandise lineup with the Polly Pocket x KPop Demon Hunters Saja Boys 5-Pack. The set brings Baby, Mystery, Jinu, Abby, and Romance into the miniature collectible format. The set is priced at $20 USD and is listed under product number JTM73.
The collection recreates the Saja Boys in their iconic Soda Pop performance outfits.
Each micro doll comes with a themed soda can capsule that can hold the figure, while a separate keychain clip lets fans attach the capsule to a bag or another belonging. The clips are styled around the outline of the Saja Boys logo.
What is Included in the Polly Pocket Saja Boys 5-Pack?
The set contains:
- Mystery micro doll
- Jinu micro doll
- Baby micro doll
- Abby micro doll
- Romance micro doll
- Five Soda Pop-inspired soda can capsules
- Blister-style packaging
- Five keychain clips
The packaging displays the five figures and their capsules together.
Mattel recommends the product for children aged four years and above. The company also states that the dolls, accessories, fashions, colors, textures, decorations, and packaging shown in its product images are design prototypes, meaning final production details can vary.
Product availability and purchase limits are also subject to change.
Mattel/Official Site
Where Can Fans Buy the Polly Pocket Saja Boys Set?
Mattel Creations previously listed the collection as a pre-order scheduled to ship on or before Sep 25, 2026. The product is available through Mattel’s official site, Amazon, Target, and other retailers, with pricing and availability varying by market.
The information identifies Mattel, Hasbro, and Jazwares among the companies expanding the franchise through dolls, collectibles, action figures, accessories, and other products.
When Will the KPop Demon Hunters Global Live Tour Begin?
The franchise is also moving from merchandise to a live format.
Netflix and AEG Presents are developing an official global KPop Demon Hunters concert tour. The production will bring the film’s characters, music, and supernatural K-pop spectacle to audiences on a live touring stage.
The companies have not announced the cities, venues, dates, or ticket on-sale details. Fans can join the waitlist at kpopdemonhunterslive.com, where the official site says subscribers will be among the first to know when World Tour dates are announced.
Netflix/Official Site
How Sony Pictures Imageworks Created KPop Demon Hunters
KPop Demon Hunters was produced in partnership with Sony Pictures Animation, with Sony Pictures Imageworks contributing to its visual and technical production.
Adobe’s production feature details how the team used Substance 3D and After Effects to develop the film’s costumes, environments, characters, and concert sequences. The visual direction drew from Korean pop culture, K-dramas, makeup, high fashion, and contemporary Korean aesthetics.
Motion Graphics Artist Nori Kaneko stated that the directors wanted the film to “look and feel like a K-drama.”
The team used soft colors and a whimsical approach to support that direction. Texture Lead Jody Tidsbury explained that Korean culture and aesthetics were incorporated across the characters, including their makeup, fashion, costumes, and everyday appearances.
The production relied on Substance 3D Painter, Designer, and Sampler for texturing. Painter was used for crowd-character clothing, props, and buildings in Seoul, while the designers helped create tileable environmental patterns. The Sampler supported embroidery and material detailing across hanbok and stage costumes.
The crowd system required more than 1K unique character variations across seven character shapes and sizes.
Each included approximately 30 clothing pieces and accessories, with multiple texture variations across those assets. One of the production’s most-used crowd T-shirts was created in 35 different colors and textures.
For specific costume details, Sampler was used to create embroidery on Rumi’s yellow leather jacket and HUNTR/X performance outfits. Designer was used on Bobby’s black satin and gold-sequined jacket, including the texture and material maps needed to produce its final appearance.
Netflix/Official Site
‘Soda Pop’ was Built as a Full Concert Sequence
The Saja Boys’ Soda Pop identity was also part of the film’s larger concert production. After Effects was used to prototype, refine, and synchronize motion graphics for performances including Soda Pop, Your Idol, and Takedown.
Kaneko said the team studied real K-pop performances while developing the sequences.
The graphics had to follow a separate concert timeline synchronized with each performance, requiring repeated revisions as the sequences changed. After Effects allowed the motion graphics team to iterate while maintaining a relatively small production group.
The scale of the film’s eventual reception also surprised its creators. Likewise, Kaneko noted that he expected the project to perform well but not reach the level it ultimately achieved. Tidsbury described the success as unexpected and said watching the audience response spread across social media was a unique experience.
Tidsbury served as the film’s texture lead, overseeing a team of 11 artists, while Kaneko worked at Sony Pictures Imageworks across matte painting and motion graphics.
The broader rollout positions KPop Demon Hunters to generate revenue across merchandise, collectibles, retail, and potential live entertainment rather than relying on the film alone.
