Highlights
- The Entertainer and Netflix are bringing a dedicated KPop Demon Hunters retail experience to Birmingham.
- The activation will combine merchandise shopping with interactive experiences for fans.
- The partnership aligns with The Entertainer’s push to make its stores more experience-driven destinations.
The Entertainer and Netflix will launch a dedicated KPop Demon Hunters retail experience at Birmingham’s Bullring shopping center on Oct. 26, 2026. The 1,331-square-foot shop-in-shop will combine interactive activities with collectibles, toys, and licensed homeware.
The first 200 customers will also receive free goodie bags.
KPop Demon Hunters Store: Location and Features
Located on the Bullring’s lower ground floor near Marks & Spencer, the activation will run for a minimum of six months. Its central feature is an interactive stage where fans can step into the spotlight, alongside photo opportunities and installations inspired by the animated film.
The dedicated retail area will feature The Entertainer’s merchandise range, including dolls, figures, toys, scooters, accessories, and a new homeware collection.
Products listed across the retailer’s wider range include:
- Dolls and figures: Mira, Rumi, and Zoey HUNTR/X dolls, singing dolls, character figures, and the Rumi and Jinu Final Battle Figure 2 Pack.
- Creative toys: Pen-making kits, slime sets, a bracelet maker, shimmer foil tattoos, a Kinetic Sand Ramyeon Playset, and a Derpy Tiger and Sussie Bird 3D puzzle.
- Homeware and outdoor products: Duvets, cushions, blankets, and themed children’s scooters.
- Plush toys: Derpy Tiger soft toys and Squishmallows.
- Dress-up and role-play: Character costumes, wigs, Rumi’s Sain-Geom electronic sword, and accessories featuring the characters’ weapons.
- Games and collectibles: Funko Pop! vinyl figures, Little People Collector figures, Monopoly, Dobble, puzzles, an advent calendar, and light sticks for HUNTR/X and the Saja Boys.
- More products are listed on the official website, with around 116 items available.
However, officials have not yet confirmed any exclusive products for the dedicated retail area experience.
The Entertainer
The Entertainer Responds to Merchandise Demand
The retailer stated that licensed KPop Demon Hunters products have attracted significant demand, with some ranges selling out within days of reaching stores.
Craig Inglis, The Entertainer’s newly appointed group chief customer officer, called the partnership a “landmark” for the retailer. He said the company aims to make stores more than “somewhere to shop” by creating experiences for fans and families.
The engaging experience could help The Entertainer attract more fans by offering something beyond traditional merchandise shopping.
