Amazon Luna Ends Ubisoft, EA, and GOG Support in Storefront Shift

Amazon is fundamentally changing the way its cloud gaming service operates, officially pulling the plug on third-party game purchases and subscription channels on Luna. As of April 10, 2026, the tech giant completely removed game storefronts from the platform, meaning you can no longer buy individual titles from publishers like EA, GOG, or Ubisoft directly through the service. Furthermore, you can no longer sign up for third-party subscription integrations like Ubisoft+ or Jackbox Games. While Luna itself isn't shutting down, this massive pivot away from a digital storefront model completely transforms how players will access their favorite titles in the cloud.

For players who have already invested in a-la-carte games or linked their PC libraries, the clock is ticking fast. The widely loved "Bring Your Own Library" feature, which seamlessly let players stream games they already owned on storefronts like EA, GOG, and Ubisoft, will end on June 3, 2026, as per Engadget. 

If you bought games outright on Luna, or have a Ubisoft+ subscription bought directly from Ubisoft, you will only be able to play them on the cloud service until June 10. Additionally, Amazon confirmed it will automatically cancel any active third-party subscriptions purchased directly through Luna at the end of customers' next billing cycles.

Gamer Backlash and a Strict No-Refund Policy

Unsurprisingly, the abrupt removal of cloud access is generating fierce backlash across the gaming community. Unlike Google did when it famously shut down Stadia, Amazon isn’t offering refunds for any individual games purchased through Luna. The company explains that players still retain full ownership of their titles, as the purchases are tied to respective third-party accounts rather than Luna itself. Gamers will now have to download and play those titles natively through PC launchers like the EA App, GOG Galaxy, or Ubisoft Connect. 

Retaining ownership is great in theory, but that doesn't exactly help folks who don't have powerful enough PC setups to play demanding games natively and were relying on Luna's cloud capabilities. Gamers are voicing intense frustration over losing cloud access to paid content without any financial compensation. 

As a result, many displaced players might need to turn to competing services like Nvidia GeForce Now just to keep playing the games they bought through Luna—and they will just have to hope that GeForce Now actually supports their specific titles.

Amazon is defending this controversial shift by emphasizing a renewed focus on its Prime ecosystem, reshaping the platform into a streamlined, subscription-only model that feels remarkably similar to Netflix's approach to gaming. In an email sent to Luna users, Amazon stated they are doubling down on a broad range of gaming experiences delivered in ways that make great games more accessible, alongside a focus on unique experiences like GameNight party games that you can play with a smartphone. 

Facing the Competition and Future Ambitions

To help soften the blow, Amazon is offering loyal, affected users a complimentary subscription to its higher-tier Luna Premium service. Moving forward, Prime subscribers will still be able to claim PC games and stream titles on the Luna Standard tier at no extra cost.

Since launching in 2020 with expansive library integrations, Luna has faced a rocky road. Facing fierce competition from heavyweights like Xbox Cloud Gaming and GeForce Now, Amazon has spent the last several months overhauling the service, rolling out a revamped version back in October to focus more heavily on casual, social gaming. 

Pulling its chips back to a safer, more contained ecosystem marks another significant blow to Luna's broader ambitions. Meanwhile, there is still no official word on when or if this newly streamlined service will ever see an expansion into massive gaming markets like India.