KRAFTON Bets on New Franchises at Gamescom 2026

KRAFTON used Gamescom 2026 to present five upcoming titles as part of its strategy to build global franchises across original worlds, new gameplay formats, and established properties. At its third consecutive KRAFTON Media Day in Cologne, Germany, the company outlined a lineup that takes its portfolio in several new directions.

Taeseok Jang, head of global publishing and the PUBG franchise, stated that KRAFTON's experience with PUBG showed that creating games that last “takes time.” The company is now applying those lessons across its studios.

What Can Players Expect From KRAFTON's Gamescom 2026 Lineup?

Here is what KRAFTON is showcasing at Gamescom 2026:

• NO LAW: Neon Giant's open-world FPS RPG takes place in Port Desire, where player actions influence opportunities, threats, and stories through Unreal technologies.
• Age Twisters: Piccolo Studio's two-player co-op adventure follows a grandfather and granddaughter through four stages of life, with changing abilities and dialogue connecting gameplay to its story.
• Project ZETA: NIRVANANA's Multi-team Tactical Arena replaces MOBA lanes with four teams of three competing around objectives from the start. Global testing is shaping development with its community.
• TARAE: The Unbound: Boundary's dark fantasy action RPG draws on reincarnation, karma, and East Asian mythology, aesthetics, and cultural influences.
• PUBG: DED.NET: PUBG STUDIOS takes the franchise to 1996 Cascadia, combining its survival and competitive foundations with roguelite runs shaped by player choices.

Gamescom runs from Aug 26 to 30, 2026, with all five titles available at KRAFTON's Hall 9 booth at Koelnmesse.

KRAFTON India Builds its Local Ecosystem

Founded in 2007 and headquartered in Korea, KRAFTON operates major studios, including PUBG STUDIOS, Unknown Worlds, Striking Distance Studios, Neon Giant, and Tango Gameworks. Its portfolio includes PUBG: BATTLEGROUNDS, PUBG MOBILE, inZOI, Subnautica, and Hi-Fi Rush.

In India, BGMI has surpassed 260M downloads. KRAFTON India also publishes Road To Valor: Empires, CookieRun India, Bullet Echo India, and Real Cricket. Since 2021, the company has invested more than $250M USD in Indian startups spanning gaming, esports, interactive entertainment, and technology.

KRAFTON India also launched an INR 6K cr unicorn growth fund with Naver and Mirae Asset to support high-potential startups. Separately, its Gaming Incubator provides emerging developers with funding, mentorship, and strategic guidance.

Altogether, KRAFTON is moving beyond PUBG to build a broader portfolio of global franchises, with India emerging as a vital part of that growth strategy.