Roblox Content Surpasses 1 Trillion Views on YouTube

Roblox content has surpassed 1T all-time views on YouTube, marking a major Roblox YouTube milestone for the gaming platform and its creator ecosystem. The figure was revealed in the company’s 2025 ‘Roblox Replay,’ highlighting Roblox’s expanding footprint across gaming content on YouTube and other social platforms.

Roblox reported that during July and August 2025, one in every five game-related TikTok videos globally referenced the platform. On YouTube, years of Roblox content, spanning gameplay, shorts, and creator-led storytelling, collectively pushed total Roblox YouTube views past the 1T mark.

Roblox Content Drives Engagement Across Gaming Platforms

Engagement on Roblox reached record levels in 2025, with players logging 88.7B hours on the platform over the year, alongside more than 50M searches per day. Users updated their avatars an average of 274M times daily, reflecting the importance of identity and social interaction within Roblox content. 

The company reported that Roblox is now part of the daily lives of more than 151M users worldwide, with the average user spending 2.8 hours per day on the platform in the third quarter (Q3) of 2025.

Individual games set new benchmarks, with Grow a Garden leading in July, before Steal a Brainrot surpassed it in September with over 25M concurrent players, while Brookhaven, Grow a Garden, and Steal a Brainrot ranked among the year’s most searched experiences.

To mark the Roblox one trillion views milestone, YouTube has launched a virtual Roblox Museum, highlighting how Roblox content on YouTube has evolved into a major pillar of gaming content worldwide.