Zupee Acquires Nucanon to Expand AI-Driven Storytelling

Zupee, one of India’s leading social gaming and entertainment platforms, has acquired Sydney-based Nucanon, a startup specializing in AI-driven interactive storytelling, according to ANI, combining Zupee’s distribution reach with Nucanon’s narrative AI technology to develop new forms of digital entertainment.

Nucanon’s proprietary AI engine allows stories to adapt to user choices, with characters remembering past interactions and plotlines evolving in real time. Dialogues are designed to feel authentic, giving users a participatory role in the narrative.

How Zupee and Nucanon Drive AI-Enhanced Interactive Storytelling

Following the acquisition, Nucanon’s team will lead product development in India, forming a new interactive storytelling vertical that integrates AI-driven narratives with Zupee’s platform. The deal marks one of the first major collaborations between India and Australia in digital entertainment.

Dilsher Singh Malhi, Zupee’s CEO, described the acquisition as a step toward blending the emotional depth of cinema with the agency of games. 

Meanwhile, Nucanon’s CEO, Nilushanan Kulasingham, said their goal is to create an AI that understands stories, not just generate them, and that Zupee’s backing enables scaling the technology globally.

By merging AI storytelling with large-scale distribution, Zupee aims to redefine engagement in mobile and social gaming, strengthening India’s role as a hub for innovative digital entertainment and potentially influencing how creators and players interact with narrative-driven games worldwide.