Global Manga Market to Hit $47.8B by 2030: Report

• Digital formats to capture over 70% of the market by 2030.
• Asia-Pacific leads growth with Japan and South Korea at the core.
• Top publishers expand catalogs amid rising global demand.

A new manga publishing market report from Mordor Intelligence projects that the global manga market, which was estimated to be worth $19.35 billion in 2025, will grow to $47.82 billion by 2030. The study predicts a CAGR of 19.83% for manga industry growth 2025-2030, driven by rising worldwide readership, increasing digital adoption, and expanding cross-media licensing.

Digital Manga Readership Trends Reshape How Fans Consume Stories

Digital formats such as e-comics, vertical-scroll webtoons, and subscription-based reading apps are expected to account for more than 70% of market share by 2030. Stronger mobile ecosystems in Asia-Pacific and rising platform adoption in South America are helping to drive this trend, with females and mature audiences driving a shift in digital manga readership trends. It has changed the way of consumption, thus boosting demand for community features, special editions, and interactive formats.

According to the report, Japanese pop culture global demand continues to drive the sector forward with various anime tie-ins, merchandise, and international streaming partnerships. These efforts have pulled younger global fans, mainly Gen Z, to manga and the increased interest has helped these franchises remain successful while maintaining their unique cultural roots.

Asia-Pacific: The Core Engine of Manga Industry Growth

The Asia-Pacific continues to be the largest and fastest-growing area, fueled by Japan's shift to digital-first publishing and South Korea's developing webtoon industry. Both countries' cross-media ecosystems, which include print, digital, animation, gaming, and merchandising, continue to shape global trends and solidify regional supremacy.

Manga and Global Audience

Shueisha, Kodansha, Shogakukan, Kadokawa, and VIZ Media are among the industry leaders who continue to grow their global catalogs and licensing pipelines. The research by Mordor Intelligence placed manga in a broader publishing context, as the worldwide book market is predicted to rise slightly to $156.04 billion by 2030.

While manga is a distinct category within the larger comics marketplace, the global comic book market is predicted to reach $23.61 billion by 2030, owing to digital-first initiatives, multimedia tie-ins, and increased collector demand.

As worldwide consumption grows in various formats, the global manga market is primed for one of the publishing industry's most rapid expansions, reinventing how tales travel and who they reach over the next decade.