BLACKPINK's Jennie maintains her Top 10 stronghold on the Billboard Hot 100 with her viral Tame Impala collaboration, 'Dracula.'
Jennie Extends 37 Week Run on Billboard, Holds No.10 on Hot 100
BLACKPINK member Jennie's record-setting Billboard run arrives amid a wider debate over K-pop's place in the global music industry.
Highlights
- Jennie’s Dracula achieves a rare Billboard run that highlights K-pop’s growing staying power in the U.S.
- Beyond Jennie, several other K-pop acts led by BTS indicate how streaming surge is reshaping the global music economy.
- As K-pop goes global, a controversial Grammy category update is sparking questions about how the industry defines global success for non-Western artists.
BLACKPINK member Jennie’s cross-genre collab with Australian psychedelic-rock project Tame Impala has retained its No. 10 placement on the Billboard Hot 100, marking its 37th consecutive week on the singles chart. According to the metrics cited by Yonhap, the track Dracula matched its peak position for a second consecutive week while extending its run on the chart to 37 weeks. Dracula’s chart endurance depicts a structural shift in how South Korean or Asian talent commands strong staying power in the Western market.
Jennie's Dracula and Ruby Depict the Artist’s Streaming Surge
Originally released as a solo track by Tame Impala in October 2025, the song found a second life in February 2026 after its new remix featuring the BLACKPINK member went viral. Track's effectiveness shows that crossover collaborations are valuable content, similar to traditional one-way songs, which sometimes chart success far longer than the usual marketing cycles. Additionally, Jennie had also cemented her digital footprint with solo album Ruby, which surpassed 3 billion Spotify streams on June 14, 2026, as reported by Genius. With this milestone, Jennie becomes just the third female K-pop act to hit the mark alongside her bandmate Rosé and her own group, BLACKPINK.
K-pop Extends Billboard Dominance Across Albums and Singles
The genre of K-pop has been seeing steady chart performance in the American market for a long time. For instance, apart from Jennie, BTS’ latest song Swim has recently maintained an iron grip in the upper half of the Hot 100 chart, sliding slightly to No. 43 in its 12th week. On the other hand, the septet’s fifth studio album, Arirang, currently holds at No. 11 on the Billboard 200 albums chart.
Meanwhile, HYBE’s global girl group KATSEYE rose five spots to No. 85 in the same Billboard 200 albums chart. The group marked two more entries, one with Beautiful Chaos at No. 124 and Soft is Strong at No. 200. Further down the charts is the soundtrack of KPop Demon Hunters, which ranks at No. 25, followed by Cortis’s GreenGreen at No. 50, aespa’s Lemonade at No. 139, and Le Sserafim’s Pureflow at No. 177.
2027 Grammy Rule Sparks Fresh Debate Over K-pop Recognition
Despite this commercial momentum of K-pop, recent updates from the American awards landscape tells a different story. The Recording Academy’s introduction of a "Best Asian Pop Music Performance" segment for the 2027 Grammy Awards has drawn instant industry backlash. Critics debate that creating a separate regional bracket acts as a golden glass ceiling, “othering” the non-Western acts out. Many music fans online have said that the move may harvest the huge digital traffic of global fanbases while keeping the general "mainstream" categories protected from direct competition.
Author
Diya Mukherjee is a Content Writer at Outlook Respawn with a postgraduate background in media. She has a passion for writing content and is enthusiastic about exploring cultures, literature, global affairs, and pop culture.
