MrBeast x Naruto Drop Ignites Anime Streetwear

• MrBeast will debut a limited-edition Naruto collection in partnership with VIZ Media on February 16 at 9 a.m. PT.
• The collection includes Hokage caps, letterman jackets, and exclusive Yamato designs with vibrant Japanese letterings.
• The agreement ties MrBeast's large fanbase to the rapidly expanding anime product market worldwide.

YouTube's most subscribed creator is heavily into anime culture. MrBeast has collaborated with Naruto Shippuden and VIZ Media on a limited-edition apparel and product collection, which will be available on the official MrBeast store starting February 16 at 9 a.m. PT. The announcement, which was confirmed in a press release cited by multiple media reports, features Naruto-centric graphic tees, hoodies, hats, jackets, and sweaters that combine MrBeast branding with the legendary Shonen character.

MrBeast x Naruto: Hokage Cap, Letterman Jacket Lead the Line

The Hokage Baseball Cap and Letterman Jacket are the first two items in the series. The Hokage Baseball Cap is black and includes a Naruto jutsu embroidery on the front, along with an orange MrBeast logo and Konohagakure symbol on the back. The Hokage Letterman Jacket is black with Naruto and Sasuke's names styled in Japanese in orange across the back, which is placed over a massive white embroidery depicting the two battling. The front features an embroidered lettering in Japanese, which states Konoha on the right chest, as well as MrBeast's logo.

Additionally, the cream Ichiraku Tee from the drop will also have a huge back print of Naruto in Ichiraku Ramen alongside a smaller chest design of Team 7, and the gray Mitsumeru Tee depicts a sketch-style Naruto-Sasuke battle. The orange long-sleeve Senko Tee portrays Naruto performing Shadow Clone Jutsu over a lightning bolt, with shuriken and a co-branded logo on the sleeves, while the white Uzumaki Tee has a full-color Naruto image with stylized details in Japanese letters. 

On the other hand, Yamato anchors the darker items with a black hoodie and tee featuring his Wood Release skills, as well as character text and co-branded logos, which tie the collection together with striking orange-and-white graphic motifs. Notably, Yamato-related merch are quite rare even in the fandom.

Naruto Legacy Powers MrBeast’s Anime Expansion

As reported by Dextero, MrBeast said that it “is a full-circle moment” for him. “I grew up watching Naruto. It’s a story about starting from nothing, working hard, and never quitting. Those themes shaped how I think about creating and building. Partnering with Naruto is honestly surreal,” he added further. Industry observers also note Simon Chin, Senior Manager of Business Development at VIZ Media, describing the collaboration as a natural fit, which connects Naruto's message of social resilience to MrBeast's objective of inspiring fans.

The release comes amid continued market success for anime items. Grand View Research estimated that the worldwide anime merchandise sector to be worth approximately a little over $12 million USD in 2025. The market is further expected to reach around $24M by 2033, growing at an 8.8% CAGR, as collectors and fans seek clothes, figurines, posters, and accessories related to their favorite IP assets.

MrBeast's involvement leverages into two major ecosystems, one being his more than 460M YouTube viewers base and the other being anime's rapidly expanding market around the world. While price is yet to be revealed, market analysts indicate that most of these items are expected to sell swiftly upon release, with limited stock likely driving both fan demand and secondary-market premiums. Nevertheless, CBR reports that similar apparel items currently offered by MrBeast range from $24.99 for T-shirts to $45.99 for hoodies, with sizes for younger people spanning S to XL and the adult section encompassing sizes from S to 2XL.

All in all, this MrBeast x Naruto collab marks a watershed moment in pop culture shopping, with two decades of Naruto's legacy turned into a competent commerce plan. It illustrates that anime partnerships have officially evolved beyond niche collectibles, becoming a mainstream fashion force that transforms raw fandom into a global retail sensation.