JYP to increase reach in Latin America with Stray Kids festival
JYP to Launch New Latin American Festival with Stray Kids!
JYP Entertainment is set to grow its Latin American market reach with a new immersive Stray Kids-centric festival centered on the themes of inner self and identity.
Highlights
- JYP Entertainment and Live Nation will launch a Stray Kids festival named STRAYCITY in Colombia, Argentina, and Mexico this September.
- A new act from JYP will also join the STRAYCITY lineup after it won its first TV music show honor in Japan.
- Ahead of the STRAYCITY run, Stray Kids will headline both Governors Ball and Rock in Rio.
JYP Entertainment and Live Nation have jointly announced STRAYCITY, a new immersive music festival format launching across Latin America this September. The joint venture, finalized on Friday, May 22, establishes a wider operational foothold in Latin America. The theme of this production is built around the theme of psychological self-expression and inner discovery.
STRAYCITY Latin America Dates, Ticket Sales, and New JYP Act Lineup Details
The STRAYCITY event will begin from September 9 at Bogotá’s Vive Claro Distrito Cultural (Colombia), after which it will travel to Buenos Aires on September 14 (Argentina). The event will then conclude at Mexico City’s Estadio GNP Seguros on September 25 (Mexico). Live Nation will open the ticket sales for Colombia and Argentina on May 27 at 10 am local time, followed by Mexico on May 29 at 2 pm local time. Supported by high-energy stage production, organizers signaled that strong consumer response from their fandom, STAY, could drive the festival's expansion to additional global cities.
Notably, JYP’s junior group, NEXZ, will also join the roster along with regional supporting artists Andrés Obregón, RENEE, BAD MILK, Kei Linch, K4OS, and Cocho. Notably, NEXZ enters the lineup fresh off their first television music broadcast honor for their second single Mmchk, prior to their NEXZ LIVE TOUR 2026 Hellmate arena debut in Tokyo on May 30 and 31.
Stray Kids Hyper-charges a Massive Festival Schedule
This active regional push from JYP leverages Stray Kids’ strong live entertainment metrics as a performance engine. The group earlier executed 56 shows across 35 regions for their dominATE World Tour. This run included an eight-stadium tour across five Latin American cities in 2025. Stray Kids’ global festival portfolio already features top headline slots at Lollapalooza Paris, Lollapalooza Chicago, Italy’s I-Days, and British Summer Time Hyde Park in London.
The September stadium run comes amidst its two historic festival appearances. Stray Kids will headline New York's Governors Ball on June 6, before moving to Brazil by September 11 to become the first K-pop act performing at the Rock in Rio event in Rio de Janeiro. Additionally, NEXZ is scheduled to open the Rock in Rio main stage ahead of them, completing JYP’s tightly coordinated rollout.
Author
Diya Mukherjee is a Content Writer at Outlook Respawn with a postgraduate background in media. She has a passion for writing content and is enthusiastic about exploring cultures, literature, global affairs, and pop culture.
