The eight members of K-pop group Stray Kids—Lee Know, Han, Changbin, Bang Chan, Felix, I.N, Seungmin, and Hyunjin—posing in matching all-white tactical streetwear against a brightly lit white backdrop, with five members standing in the back row and three crouching in front.

Stray Kids launch "2026 STAYweeK" ahead of their 10th mini album THIS & THAT, produced by 3RACHA.

Stray Kids Begin Weeklong Rollout for 10th Mini Album

A weeklong promotional campaign, a fresh digital release and a sold-out tour run highlight Stray Kids' latest effort to expand their Billboard streak.

27 JUL 2026, 01:59 PM

Highlights

JYP launched “2026 STAYweeK” ahead of Stray Kids’ EP THIS & THAT, blending digital content with fan-focused events.
The rollout coincides with the group’s "RUN IT" world tour with five sold-out dates at Seoul's KSPO Dome.
The upcoming eight-track EP follows SKZ IT TAPE 'DO IT', which grew the group's record to eight consecutive No. 1 entries on the Billboard 200.

JYP Entertainment launched a coordinated promotional campaign for Stray Kids on July 25, 2026, using intermediate content drops to build momentum for the K-pop group’s upcoming tenth mini album. The weeklong initiative, named "2026 STAYweeK," leads into the August 7 release of THIS & THAT.

THIS & THAT is an eight-track EP produced by 3RACHA, the internal production team of the group, which includes members Bang Chan, Changbin, and Han. The launch comes after SKZ IT TAPE 'DO IT', which extended the group's record to eight consecutive No. 1 debuts on the Billboard 200 chart.

Staggered Distribution Model of Stray Kids’ New Album

To sustain daily engagement ahead of the primary release, JYP Entertainment set a tiered media rollout. The label will first release a separate digital album, SKZ-REPLAY 2026 Pt.1, at 12:00 AM on August 1, coinciding with the anniversary of the band and its fan club.

The release will also be supported by a six-episode web series, This & That STAY Company's Secret, which will reportedly center on a fictional company inspired by the group's relationship with fans. The series will release two episodes each on Saturday, Monday, and August 1. In addition to that, behind-the-scenes archival footage from the group's spring fan events like “Stray Kids 6TH FANMEETING 'STAY in Our Little House,” will also be released.

Notably, a Stray Kids-themed pop-up cafe featuring memorabilia and exhibits in Seoul's Seongsu-dong district will be open through August 2. The cafe is named after the group's March digital single Stay.

Stadium Tour Expansion of the JYP Group

The promotional push aligns with the opening of the band’s "RUN IT" world tour at Seoul's KSPO Dome. JYP Entertainment confirmed all five scheduled performances from July 25 through August 2 are sold out. The tour expands Stray Kids’ reach in primary overseas markets later in the month. The band will be headlining Tokyo’s Japan National Stadium on August 29 and 30, becoming the first foreign male act to perform at the venue.

Diya Mukherjee

Author

Diya Mukherjee is a Content Writer at Outlook Respawn with a postgraduate background in media. She has a passion for writing content and is enthusiastic about exploring cultures, literature, global affairs, and pop culture.