Highlights
- The KPop Demon Hunters art book features 500+ pieces of concept art.
- New pages explore HUNTR/X, Jinu, Saja Boys, and 'Golden.'
- Funko, Mattel, and Criterion are expanding the franchise.
The Art of KPop Demon Hunters is set to give fans a closer look at the character work and production decisions behind HUNTR/X. The book includes previously unseen material showing how Mira, Rumi, and Zoey were developed as a team.
The official 144-page book by Tracey Miller-Zarneke, published by Random House Worlds, releases Sep 8, 2026. It includes more than 500 pieces of concept art, production material, and commentary from the filmmakers and artists.
KPop Demon Hunters debuted on Netflix on June 20, 2025, following HUNTR/X members Rumi, Mira, and Zoey as they balance their K-pop careers with their role as demon hunters. Their music is tied to the creation of the Honmoon, the magical barrier protecting the human world from demons.
However, Rumi's personal story revolves around her half-demon identity and her relationship with Jinu.
KPop Demon Hunters Art Book Puts HUNTR/X's Relationship Under the Spotlight
The film establishes HUNTR/X as a close trio, but the art book provides more context for why their relationship works. The production material connects their bond to the characters' individual experiences, particularly Rumi's childhood after the death of her warrior mother.
Writer and director of KPop Demon Hunters, Maggie Kang, describes HUNTR/X as “a family of sorts, especially for Rumi.” She explains that all three women experienced broken families and lonely upbringings, making their friendship a source of belonging and security.
That idea is reflected in the development artwork.
One section titled Manifesting the Trio shows Mira, Rumi, and Zoey in informal settings, including relaxed group scenes and everyday interactions. Other character sheets examine their individual expressions, hairstyles, clothing, and personalities.
The artwork also makes an important distinction between development concepts and the final designs. Some early studies show Zoey with blue hair, Mira with coral-pink hair and yellow-tinted glasses, and Rumi with pale lavender, two-tone hair. These are not their finished appearances. The film ultimately gives Rumi purple hair, Mira long pink-coral hair, and Zoey short black hair.
These details come from Polygon, which was given an exclusive preview of six pages from the book ahead of its release. The pages cover HUNTR/X, Jinu, the Saja Boys, Soda Pop, and Golden, offering a look at how the characters and sequences developed from early concepts to the designs seen on screen.
Netflix
KPop Demon Hunters Concept Art Tracks the Saja Boys' Transformation
The Saja Boys material shifts the focus to Jinu, Mystery, Romance, Abby, and Baby. Their development pages explore exaggerated idol proportions, expressions, costumes, and performance poses before showing the polished public image used by the fictional boy band.
A separate Chapter 9: Soda Pop section places the five members in Seoul as crowds gather around them. The artwork identifies the group through Romance's pink hair, Abby's orange-toned styling, Baby's green hair, Jinu's dark hair, and Mystery's purple hair. Hearts, cameras, Korean signage, and colorful advertisements reinforce their carefully manufactured celebrity image.
The sequence also reflects one of the film's central visual contrasts.
During Soda Pop, the Saja Boys' influence spreads through Seoul under a magenta visual treatment, connecting their pop-star persona with their supernatural purpose. Netflix's production material similarly identifies magenta as a visual marker of the demons' influence.
Jinu receives a more detailed character-development section. Black-and-white studies examine his dancing, gestures, walking, and expressions, while color artwork compares his human idol appearance with his demon form. The demon version features purple-blue skin, glowing yellow eyes, and markings extending across his face and body.
Those markings were designed to look integrated into his skin rather than applied like conventional tattoos. Production notes describe soft, broken edges and a reflective quality intended to make them appear embedded beneath the surface.
KPop Demon Hunters Art Book Shows How ‘Golden’ Became a Visual Identity
Another section follows HUNTR/X's rollout of Golden, from fictional social-media posts and a countdown to storyboard material, to the finished performance aesthetic.
The main character artwork places Rumi, Mira, and Zoey in coordinated white, pale blue, black, and gold costumes. Iridescent details connect their styling to the Golden Honmoon, while Netflix has identified iridescence as a recurring visual language across HUNTR/X's weapons, costumes, and eventual Rainbow Honmoon.
The production pages also show that Golden was more than a fictional single within the movie. The song serves as the story’s central musical and emotional thread, connecting HUNTR/X’s individual struggles with their shared goal of restoring the Honmoon. Its impact extended beyond the film, with Golden spending eight weeks at No. 1 on the Billboard Hot 100 and 18 weeks atop the Billboard Global 200, tying the record for the longest run at No. 1.
It also became the first No. 1 hit by a female K-pop act on the Hot 100 and the fastest song to reach Spotify’s Billions Club.
Funko Pop!/Official Site
KPop Demon Hunters Expands Into Collectibles and Physical Media
The book arrives as the franchise continues expanding beyond Netflix.
- Funko: Upcoming Bitty Pop! Stage releases feature Rumi, Mira, and Zoey in their “How It's Done” outfits. Each 0.9-inch figure comes with a 2-inch stage and acrylic display case. The releases are priced at $7.99 and are available for preorder.
- Mattel: Its lineup includes a deluxe Rumi fashion doll, HUNTR/X figures, Jinu and Abby figures, as well as the Rumi and Demon Jinu Final Battle 2-pack.
- Criterion Collection: KPop Demon Hunters is scheduled for release on 4K UHD, Blu-ray, and DVD on Nov 3, 2026. The 4K edition includes a new director-approved master, a making-of documentary, a feature-length animatic, and other special features.
Taken together, the book's character studies and production artwork show that HUNTR/X was built around more than a shared identity as fictional K-pop stars. The development process treated Mira, Rumi, and Zoey as three distinct characters whose differences, personal histories, and evolving designs had to work together before the trio could function as the emotional center of KPop Demon Hunters.
The real strength of KPop Demon Hunters is that beneath the demons, music, and spectacle, it understands that the most powerful thing HUNTR/X fights for is the sense of belonging they find in one another.
