Echo Secures Long-term WoW Partnership with G2A

 • Echo Esports and G2A enter a long-term WoW-focused partnership lasting at least one year.
• G2A will sponsor Echo’s raid livestreams and fan activations, debuting at Manaforge Omega RWF.
• Financial terms and regional exclusivity remain undisclosed.

Echo Esports, one of the most prominent guilds in the World of Warcraft (WoW) competitive scene, announced today a “long-term” partnership with digital gaming marketplace G2A.COM. This partnership will focus on WoW raid content and fan engagement. The agreement, described publicly as lasting for “at least one year,” marks a shift from earlier one-off collaborations to a sustained commercial alignment.

G2A - Echo Esports Partnership rollout and early activations

Under the current terms, G2A will be the principal sponsor for Echo’s World of Warcraft raid livestreams, with branded activations during broadcasts and fan-focused campaigns across its channels. The partnership debuted publicly at the Manaforge Omega Race to World First (RWF) event, where Echo finished second behind Team Liquid.

Previously, G2A and Echo collaborated during the Liberation of Undermine RWF using landing pages and promotional codes. These strategies now appear to be incorporated into the long-term sponsorship.

Strategic implications and market impact

G2A has invested over $12 million USD in esports sponsorships across 70 teams and more than 110 tournaments globally, highlighting its commitment to competitive gaming.

Echo Esports, founded in 2020, has earned a reputation for pushing high-stakes WoW content and competing at the highest level in Mythic raid races. In past collaborations with Echo, G2A has used promo codes like “ECHO10” and special campaign landing pages to connect fans with their platform.

While the overall strategy is clear, details such as the partnership’s financial value, exclusivity terms, and territorial scope remain undisclosed. The deal shows the growing appeal of major WoW events, where large audiences attract brands looking to connect with dedicated gamers. It is currently unclear if the sponsorship will extend beyond livestreams to merchandise or regional licensing. For Echo, the partnership provides a more stable revenue stream in a sector where consistent sponsorship has been difficult to secure.

The G2A-Echo partnership sets a clear strategy, though financial terms, exclusivity, and territorial coverage remain undisclosed. It highlights the growing commercial value of major World of Warcraft events, where high-intensity viewership attracts brands. For Echo, the deal shows how short, high-profile events like World First raids are becoming prime sponsorship opportunities.

With the rollout underway, focus has shifted to execution, on-stream activations, brand integration, and potential future expansions. Observers will see if this sets a benchmark for guild-brand partnerships, showing how esports teams can secure steady revenue while offering brands meaningful fan engagement.