Fortnite x Poppy Playtime: Huggy Wuggy Release Date Revealed

This year's Fortnitemares is officially the biggest Halloween event in the game's history, and the guest list just got a little more terrifying. Epic Games confirmed on Saturday morning that the viral horror sensation Poppy Playtime is officially crossing over with Fortnite, with its monstrous mascot Huggy Wuggy set to debut later this month.

The hype kicked off when a cryptic teaser first appeared on game developer Mob Entertainment's X account. The short, unsettling clip features a recognizable factory door from the Poppy Playtime universe before a long, blue, furry arm slams it shut. 

While the clip didn't spell it out, eagle-eyed fans quickly found a single, hidden frame that confirmed the release date. The Poppy Playtime collaboration will launch on Thursday, October 23, 2025. All related cosmetics are expected to hit the Item Shop that day at 8 p.m. ET (5:30 a.m. IST on October 24).

What the Crossover Includes

While the excitement is high, it’s important to note that this collaboration won't be as robust as some others in the Fortnitemares event. According to prominent leaker HYPEX, the crossover will initially focus exclusively on one character: Huggy Wuggy.

The drop is confirmed to include a Huggy Wuggy skin and other themed cosmetics. A special Poppy Playtime-inspired loading screen already emerged during the recent Fortnite v37.40 update, showing Huggy Wuggy alongside some notable Fortnite characters. HYPEX suggests that while this collaboration is limited for now, its success could pave the way for more characters from the toy factory down the line.

Huggy Wuggy is joining a truly packed roster. Fortnitemares 2025 features more collaborations than any previous Halloween event. Other horror icons confirmed to appear include Ghostface (Scream), Art the Clown (Terrifier), and Jason Voorhees (Friday the 13th). The event also includes lighter spooky crossovers like Scooby-Doo and the K-Pop Demon Hunters set, which is already in the game.

What is Poppy Playtime?

For those unfamiliar with the viral hit, Poppy Playtime is an indie horror game where players explore an abandoned toy factory to uncover why the staff mysteriously vanished years ago. The game is famous for its terrifying mascots-turned-monsters, with the giant, menacingly grinning Huggy Wuggy becoming an icon of modern internet horror, largely thanks to his massive popularity on YouTube and TikTok.

This collaboration is a major strategic move. For Fortnite, it reinforces its position as a cultural platform by tapping into a franchise that is hugely popular with younger Gen Z and Alpha audiences. 

For Mob Entertainment, the creators of Poppy Playtime, this partnership provides massive mainstream exposure and builds excitement for the next installment of their game, Poppy Playtime Chapter 5, which is rumoured to be revealed later this year. All eyes are now on the Fortnite island as players get ready for a truly spooky Halloween.