Gen.G, Syracuse University Partner on Esports Education

Global esports organization Gen.G has entered a multi-year partnership with Syracuse University to provide students with expanded career pathways in the fast-growing gaming industry, the companies said.

The collaboration, set to begin in fall 2025, will give students enrolled in Syracuse's esports bachelor's program access to hands-on learning experiences, including a three-week practicum in South Korea featuring mentorship from industry professionals and studio visits. Gen.G will also sponsor campus events, including workshops and a business case competition.

Syracuse's esports program, jointly administered by the Newhouse School of Public Communications and Falk College, is the first major U.S. undergraduate degree focused on competitive gaming. It offers concentrations in business management, communications and media design.

Gen.G Chief Executive Arnold Hur and company executive Yugina Yan will serve as advisers on curriculum development and student engagement, the university said.

Syracuse University Esports Program Gains Industry Partnership and International Opportunities

The partnership builds on previous collaborations between the two institutions, including guest lectures and a marketing session during the League of Legends World Championships in Berlin. Gen.G operates educational initiatives including the Gen.G Global Academy in Korea and a $1 million foundation funding scholarships over 10 years.

The deal reflects growing ties between gaming companies and higher education institutions as the industry seeks to professionalize its workforce. KRAFTON India recently partnered with the Indian Institute of Technology Delhi on game development competitions, while Gen.G maintains relationships with more than 30 universities across the U.S., Canada and Korea, including the University of British Columbia, Arizona State University and Louisiana State University.

The moves signal a broader shift in gaming from consumer entertainment to a production-focused industry with structured career pathways. Through scholarships, mentorships and academic programs, companies like Gen.G are working to build a pipeline of talent equipped for roles in esports, media and broadcasting.