CD Projekt Rebrands as CD Projekt Red After Shareholder Vote
CD Projekt Rebrands as CD Projekt Red After Shareholder Vote
CD Projekt says the new name better reflects its core business and global gaming brand.
Highlights
- CD Projekt shareholders approved renaming the parent company to CD Projekt Red.
- The rebrand aims to unify the company's global identity with its game development studio.
- The company remains focused on Cyberpunk 2077's sequel, The Witcher 4, Project Sirius, and Project Hadar.
CD Projekt will rename its parent company to CD Projekt Red after shareholders approved the proposal at the company's June 23, 2026, general meeting, according to Polish financial outlet Bankier.pl. The change will take effect once the relevant court registers the amended articles of association.
The move brings the parent company under the same name as its game development studio. Management stated that the change reflects the company's current business and will strengthen the CD Projekt Red brand worldwide.
It also expects the rebrand to improve product recognition and support recruitment.
CD Projekt Says New Name Matches its Core Business
CD Projekt was founded in 1994 as a distributor of foreign video games in Poland. In 2002, it created CD Projekt Red after securing the rights to develop games based on The Witcher book series. Since then, game development has become the company's primary business.
It now focuses on developing, publishing, and managing its gaming brands.
The management board stated, "The studio's activities currently correspond to the company's core operational activity." It added that the new name "will ensure consistency in the communication of the CD Projekt Red brand" and make it easier to identify the company with its products in the global market.
Rebrand Follows GOG Sale and Ongoing AAA Development
The rebranding comes months after CD Projekt sold its PC game storefront, Good Old Games (GOG), to CD Projekt co-founder, Michał Kiciński, for $25M USD at the end of 2025. After the deal, GOG Managing Director, Maciej Gołębiewski, said the companies had different strategies, adding that the separation was a natural step.
CD Projekt Red is currently working on several major games.
The Warsaw studio leads the development of The Witcher 4. The Boston team is building the sequel to Cyberpunk 2077. Project Sirius, a multiplayer game set in The Witcher universe is in development at CD Projekt Red North America. The company is also working on Project Hadar, its first original intellectual property (IP).
The rebrand does not change the company's development plans. Instead, it aligns the corporate name with the brand that players already associate with its biggest franchises.
Disclaimer: Sources used have been machine-translated from Polish.
Author
Probaho Santra is a content writer at Outlook India with a master’s degree in journalism. Outside work, he enjoys photography, exploring new tech trends, and staying connected with the esports world.
