PlaySuper Raises $1M to Transform Game Monetization in India & SEA

• PlaySuper has raised $1M in seed funding led by Chimera, with backing from Audacity VC, IAN Capital Fund, and Meta’s Dhruv Vohra.
• The company introduces rewards-as-a-service, offering branded non-cash rewards like gift cards and products integrated into gameplay.
• Already crossing $350,000 in monthly GMV, PlaySuper aims to be the monetization backbone for free-to-play and skill-based games in India & SEA.

PlaySuper, a gaming commerce company that integrates real-world rewards into mobile games, has raised $1 million in seed funding to scale its rewards-as-a-service model across India and Southeast Asia.

The investment round was led by Singapore-based venture capital firm Chimera, with support from Audacity VC, IAN Capital Fund, and Dhruv Vohra, Meta’s Managing Director for APAC Emerging Markets.

Founded by Shouradeep Chakraborty (CEO), Upamanyu Chatterjee (COO), and Abhir Das (CBO), PlaySuper aims to solve one of the industry’s toughest challenges: sustainable monetization without alienating players. Traditional in-game ads have seen declining effectiveness, while direct cash incentives remain restricted by regulation and scalability issues. PlaySuper’s model introduces branded, non-cash rewards, such as gift cards and consumer products, that integrate seamlessly into gameplay.

The platform is already showing traction, having crossed $350,000 in monthly gross merchandise value (GMV), with early partners reporting higher engagement and improved monetization metrics.

“Gaming in India and Southeast Asia is at an inflection point. Ads and cash incentives are no longer enough. With PlaySuper, every gaming session becomes a chance to win something aspirational and real, which keeps users engaged while driving commerce at scale,” said Abhir Das, co-founder and chief business officer at PlaySuper.

Krish Anurag, General Partner at Chimera, added on the investments, “We see gaming commerce as the next big monetization unlock for emerging markets. PlaySuper has built a category-defining solution that sits at the intersection of gaming, brands, and consumer behavior. Their early traction proves the model, and we believe they are well-positioned to become the backbone of monetization for free-to-play and skill-based games across India and SEA.”

The company is positioning its platform as a commerce backbone for free-to-play and skill-based games, aiming to support new monetization models in emerging markets.