CIBIL Teams Up With Amar Chitra Katha for 25th Anniversary

TransUnion CIBIL is marking its 25th anniversary with a special collaboration with Amar Chitra Katha, bringing Tinkle’s Suppandi into a new comic edition called CIBIL Ki Kahaniyan to teach credit awareness in a lighthearted way. The campaign reflects a growing trend in India where comic publishers are partnering with sectors such as finance, health, and environmental education to simplify complex ideas and connect with diverse audiences.

Indian Comics Are Forming Cross-Sector Partnerships

Comics in India, once seen largely as children’s entertainment, have steadily evolved into powerful tools for education, awareness, and community engagement. CIBIL’s anniversary edition, featuring Suppandi alongside two new characters, reduces financial jargon into accessible storytelling for both experienced borrowers and younger readers. It is part of a larger movement where comic formats are being used to translate technical information into relatable narratives.

Amar Chitra Katha has played a significant role in such initiatives. The publisher has partnered with the Ministry of Health and Family Welfare in the past to create awareness comics on maternal and child health. During the COVID-19 pandemic, ACK produced accessible digital stories to promote safe practices and vaccination uptake, distributed nationally through government and NGO networks.

Beyond finance and health, comics are also being deployed to address environmental issues. Tinkle has worked with WWF India to weave conservation themes into engaging storylines. By embedding wildlife preservation and climate change awareness into stories with popular characters, the publisher connects ecological challenges to the everyday experiences of readers.

Other organisations have leveraged the format too. Pratham Books, for instance, has collaborated with UNICEF and the Akshaya Patra Foundation to publish illustrated narratives explaining nutrition, hygiene, and child safety in simple, memorable terms. The use of familiar visuals combined with storytelling makes these initiatives more effective than traditional campaigns that rely heavily on facts and figures.

Comics succeed in this role because of their ability to bridge cultural familiarity with clarity of message. Humour, visual cues, and character-driven stories allow abstract concepts like financial literacy or public health to resonate with audiences across age groups and literacy levels.

By choosing Suppandi to explain credit scores, TransUnion CIBIL has highlighted how trusted characters can become ambassadors of awareness. Together with similar collaborations across other sectors, the initiative underlines how Indian comics have moved beyond entertainment to become catalysts for social, financial, and cultural inclusion.