Highlights
- A free browser extension now warns Steam users about generative AI content.
- It forces a pop-up for games with AI assets, highlighting hidden disclosures.
- The tool helps players filter out "AI slop" as the number of AI games surges.
For PC gamers tired of accidentally purchasing titles filled with generative AI content, the search for clarity just got a significant upgrade. A free browser extension called "AI Warning for Steam" has launched for Chrome and Firefox, designed to alert users if they land on a store page for a game that utilizes generative AI assets. While Valve introduced a policy in January 2024 requiring developers to disclose the use of generative AI, these warnings are often buried at the very bottom of the store page.
The new tool addresses this frustration by pulling that hidden fine print to the forefront, ensuring buyers have all the information they need before hitting the "Buy" button.
The extension, created by a developer known as ‘seeeeew’, dramatically alters the browsing experience to prioritize transparency. Instead of forcing users to scroll past long game descriptions, system requirements, and user reviews to find the disclosure, the tool triggers a large, unavoidable pop-up modal the moment the page loads. It blurs out the rest of the store page until the user acknowledges the warning.
The pop-up displays the developer's specific statement regarding exactly how the technology was used, whether for art assets, coding assistance, or voice acting. It effectively helps consumers decide if a game is worth their money based on its reliance on automation versus human creativity.
The Explosive Growth of ‘AI Slop’
This solution arrives at a critical time, as the presence of AI in the marketplace is exploding. According to recent data, the number of Steam games disclosing AI content has jumped from approximately 1,000 last year to over 10,258 today, now comprising roughly 8% of the entire Steam library. The trend is accelerating rapidly, with statistics from 2025 indicating that 20% of all new releases now utilize generative AI in some form, representing a nearly 700% increase year-over-year.
Despite the community backlash against "AI slop", a term used by players to describe low-effort, machine-generated content, these games are finding a lucrative foothold. Analytics suggest that titles featuring declared AI content have generated an estimated $660 million in gross revenue, proving that a silent portion of the market is still buying these games despite the vocal criticism.
The industry currently stands divided on the issue, suggesting the fight regarding AI implementation will be a long one. While consumers speak out and developers fear for their jobs, major corporations like Epic Games, EA, Krafton, and Microsoft are plowing ahead with the technology. This shift is becoming visible in high-profile 2025 releases, with major titles like Call of Duty: Black Ops 7, Where Winds Meet, and Arc Raiders all adopting generative elements.
Epic Games
Conversely, other industry leaders are shunning the tech. The director of The Witcher 3 recently stated that games "won't have soul" if made solely with AI, while Larian's head of publishing criticized Square Enix for replacing QA workers with AI tools. The creative director at AdHoc Studio, creators of the recent hit Dispatch, also slammed the trend, noting that such tools are only creative "if you aren't creative" yourself.
For players who wish to give AI games a wide berth, the "AI Warning for Steam" extension is a helpful filter, though it comes with a minor catch. It currently only works when browsing Steam through a web browser (Chrome or Firefox) rather than Valve’s native desktop application.
However, users have praised the tool for making the shopping experience feel "refreshing". By flagging these products upfront, it allows the community to make informed decisions instantly, ensuring that no gamer inadvertently supports the AI trend due to hidden information.
