- Netflix will prioritize cloud-based TV games in 2026.
- TV party games are showing growing engagement among members.
- An exclusive FIFA game will launch ahead of the 2026 World Cup.
Netflix is placing cloud-based television (TV) games at the center of its gaming strategy in 2026, as the company continues to recalibrate its approach following years of investment and subsequent downsizing. The direction was outlined by Netflix co-CEO Greg Peters during the company’s full-year earnings interview on Jan. 21, 2026.
Peters said Netflix Games has produced “really positive results” from established titles such as Red Dead Redemption (RDR), which he said mirrored the performance of other major releases on the service.
Despite that, Netflix plans to double down on casual, social games designed for television screens and shared play. Around one-third of Netflix members currently have access to TV-based games, as the company upgrades TV technology and client support.
“A big advancement and priority for us is our cloud-based TV games,” Peters said, adding that the rollout remains in its early stages. Party titles such as Boggle, Pictionary, and LEGO Party! have shown strong engagement growth since launch, though Peters noted they currently reach about 10% of eligible members.
Netflix Cloud Gaming Strategy Builds Toward FIFA World Cup 2026
Netflix plans to expand its cloud-first lineup in 2026 with new releases, including an exclusive soccer simulation developed by Delphi Interactive in partnership with FIFA. The game is scheduled to launch on Netflix Games ahead of the FIFA World Cup 2026 and is positioned as a more accessible alternative to traditional football simulators.
The cloud gaming service will be free to Netflix members and available on select TVs in markets including the US, UK, Canada, several European countries, Australia, and New Zealand, with further rollout planned.
The strategy follows a reset for Netflix Games, which launched in 2021 with aggressive acquisitions and internal studio investment before later shutting down, divesting, or downsizing several teams to adopt a more focused approach. Since then, Netflix has emphasized party games, recognizable third-party titles, and games tied to its own IP (intellectual property).
With more than 325M paid members globally, Netflix sees gaming as a long-term engagement driver. Peters said investment will scale based on demonstrated member value and returns to the business.
