BLACKPINK and globally renowned gaming gear company Razer have begun selling their joint BLACKPINK x Razer: Play In Pink collection at a special pop-up in Hong Kong, ahead of a wider international rollout later this year. The debut coincides with the K-pop quartet's ongoing Deadline World Tour and marks the group's first full-band collaboration with a major gaming accessories manufacturer.
The BLACKPINK collection combines the group's iconic black-and-pink style with Razer's performance engineering. It includes a keyboard, gaming chair, mouse, and mouse mat that has been redesigned with co-branding and tour-inspired visual cues. As per industry listings, models include a Chroma RGB keyboard based on Razer's Ornata V3 Tenkeyless and a BLACKPINK Edition DeathAdder Essential mouse, as well as the Enki X gaming chair and medium-sized Gigantus V2 mouse mat.
BLACKPINK x Razer: Gaming Meets Pop-Culture in a Two-Phase Launch
The BLACKPINK products will be released in two phases. The Hong Kong pop-up store will open on Jan 21 at the BLACKPINK Deadline World Tour location, providing fans with exhibition and photo zones, as well as hands-on experiences with the items and other collectibles. A limited number of products will be made available at the pop-up ahead of the global release, which is expected to take place in the second quarter of 2026 via Razer's retail channels. Although region-specific pricing is yet to be revealed.
According to industry analysts, this partnership is part of a larger phenomenon of crossovers between gaming and pop culture IPs, in which entertainment companies strive to reach younger, tech-savvy audiences. BLACKPINK's multinational commercial presence in music, fashion, and merchandise has resulted in frequent collaborations with international brands. Previous collaborations of the group include apparel launches and a BLACKPINK x Tamagotchi digital toy set, which was also promoted via YG Plus in Dec 2025.
BLACKPINK Razer
The association reflects how global pop performers are increasingly being positioned as entry points into parallel consumer categories, with gaming accessories evolving as a lucrative extension of music-driven fanaticism. The collaboration provides Razer with exposure to one of Asia's most commercially successful entertainment brands, while it validates BLACKPINK's progression from recording artists to a scalable global IP encompassing technology, fashion, and live events.
