- BLACKPINK's third Korean EP, Deadline, drops Feb. 27, 2026, with Seoul pop-up stores run by YG Plus at two Musinsa locations.
- The EP follows a 33-date, 16-city all-stadium world tour that wrapped in Hong Kong on Jan. 26, 2026.
- Deadline is the group's first full-group release since Born Pink in September 2022, which grossed roughly $330 million across 66 shows.
BLACKPINK will back the release of its third Korean extended play, Deadline, with a global retail rollout and a first-of-its-kind cultural partnership, YG Entertainment said Monday. Pop-up stores open in Seoul on Feb. 28 and run through March 8 at Musinsa Store Myeongdong and Musinsa Standard Seongsu, according to Yonhap. The EP itself arrives on Feb. 27.
The Seoul edition will stock official Deadline merchandise, including apparel, lifestyle goods and limited-edition items tied to the album's concept. YG Plus, the label's distribution arm, said the stores blend BLACKPINK's visual identity with Korean cultural motifs, a positioning aimed at domestic fans and inbound tourists alike. After Seoul, comparable pop-ups will roll out in Hong Kong and Macao, extending the company's retail footprint across major Asian markets.
BLACKPINK's Deadline tour numbers and Billboard chart records
Deadline contains five tracks. The lead single, Go, arrives alongside the album on Feb. 27. The pre-release single, Jump, debuted at No. 1 on the Billboard Global 200 when it dropped in July 2025 and topped national charts in Malaysia, Singapore, Taiwan, Thailand and Vietnam, according to Billboard. It peaked at No. 28 on the U.S. Hot 100. YG has released the full Deadline tracklist, which also includes Me and My, Champion and Fxxxboy.
On Feb. 20, BLACKPINK became the first official artist channel to reach 100 million YouTube subscribers, roughly nine years and eight months after launching the channel. YouTube presented the group with a custom Red Diamond Creator Award. The channel hosts nine videos with more than one billion views each and has accumulated over 41 billion total views, according to the Korea Times.
The group's return follows the 33-date Deadline World Tour, which concluded at Hong Kong's Kai Tak Stadium on Jan. 26, 2026. The all-stadium run covered 16 cities across three continents. At Paris's Stade de France, two nights in August 2025 drew a combined 110,000 attendees, according to South Korean outlet DIPE. Wembley Stadium in London also hosted two sold-out dates, making BLACKPINK the first K-pop girl group to headline the venue.
Deadline is the group's first collective project since Born Pink, their second studio album released in September 2022. That release spawned a 66-show tour across 22 countries, drawing 1.8 million attendees and grossing an estimated $330 million, according to Touring Data and Billboard reporting. It was the highest-grossing tour by a female group and an Asian act at the time.
BLACKPINK pop-up stores: YG Entertainment's retail and museum strategy
The Deadline pop-ups are designed to convert digital and touring momentum into physical-goods revenue. Running parallel to the stores is a collaboration with the National Museum of Korea, a pre-release Spotify listening event on Feb. 26 that sold out within minutes of reservations opening on Feb. 19. The partnership, the first large-scale tie-up between a K-pop act and the state-run museum, goes beyond standard album promotion. The museum's exterior will glow pink nightly during the event period, and BLACKPINK members recorded audio guides for eight artifacts in Korean, English and Thai.
YG has structured the Deadline campaign around layered offline activations: a museum collaboration for cultural credibility, pop-ups for merchandise sales, and the album release itself. Together, the moves aim to translate digital metrics and stadium-filling capacity into a commercially cohesive global launch for the group's first music in more than three years.
