- BLACKPINK became the first music act to reach 100 million YouTube subscribers at 7:31 p.m. KST on Feb. 20, earning a Red Diamond Creator Award. The channel hosts 648 videos, nine in the Billion Views Club, and has accumulated 41.1 billion total views.
- The milestone lands one week before the group's third mini-album, DEADLINE, drops on Feb. 27 -- their first group release since Born Pink in 2022. Subscriber growth hit 10,000 per day after the album announcement on Jan. 15.
- Google marked the record with a confetti Easter egg on its search results page, adding pink and white paper and red diamond "100M" icons when users search "BLACKPINK."
BLACKPINK crossed 100 million subscribers on YouTube on Thursday evening, becoming the first music act to reach that threshold on the platform's official artist channel system.
The subscriber count ticked past the mark at 7:31 p.m. Korea Standard Time on Feb. 20, according to YG Entertainment, the group's label. YouTube confirmed the record and awarded BLACKPINK a custom Red Diamond Creator Award, a distinction the platform reserves for channels that clear 100 million.
The four-member group -- Jisoo, Jennie, Rosé and Lisa -- launched the channel on June 28, 2016. It took roughly nine years and eight months to get here.
BLACKPINK's Catalog Built on Billion-view Videos
The channel now hosts 648 videos. Nine of them belong to YouTube's "Billion Views Club," a list that includes the music videos for DDU-DU DDU-DU and Kill This Love alongside performance clips and solo work from Lisa (her MONEY performance video) and Jennie (her SOLO music video).
BLACKPINK also holds three of the top 10 spots on YouTube's all-time ranking of 24-hour music video debut views. Lisa claimed a fourth spot on that list separately with her 2021 solo single LALISA.
Over the past 12 months, the channel drew 3.3 billion views. South Korea accounted for the largest share at 277 million, followed by India (223 million), Indonesia (218 million), Mexico (182 million), the United States (180 million) and Brazil (168 million).
The channel has accumulated 41.1 billion views in total across 50 videos with more than 100 million views each. Guinness World Records lists BLACKPINK as the most-viewed band on YouTube.
Timing and the DEADLINE album
The subscriber record arrives one week before the group's third mini-album, DEADLINE, is set to drop on Feb. 27 through YG Entertainment. The five-track release -- led by title song "GO" and pre-release single "JUMP" -- is BLACKPINK's first group project since the studio album Born Pink in 2022.
YG Entertainment said subscriber growth accelerated after the group posted a DEADLINE announcement video on Jan. 15. Since then, the channel has added an average of 10,000 new subscribers per day.
BLACKPINK wrapped a 33-show, 16-city stadium tour under the DEADLINE banner on Jan. 26 in Hong Kong. The run, which began in July 2025 at Goyang Stadium in South Korea, was the group's first all-stadium tour and included stops at SoFi Stadium in Los Angeles, Citi Field in New York, Wembley Stadium in London and Tokyo Dome.
Google marks the record with a search Easter egg
Google added its own nod to the milestone. Typing "BLACKPINK" into Google Search now triggers a confetti animation across the results page, with pink and white paper and red diamond-shaped "100M" icons raining down over the search results. The company has used similar effects before -- purple balloons for BTS's ARMY Day in 2022, a vault animation for Taylor Swift's 1989 (Taylor's Version) -- but the BLACKPINK treatment is the first tied to a YouTube subscriber record.
Google and BLACKPINK already had a working relationship. During the Deadline World Tour last year, Google Maps introduced a custom BLINK-themed Pegman icon at stadium venues and offered route-planning tools for concertgoers.
Lyor Cohen, global head of music at Google and YouTube, called the subscriber record "truly historic" and said it demonstrated how artists can use the platform to build what he described as a "borderless" audience.
BLACKPINK overtook Justin Bieber to become the No. 1 most-subscribed artist on YouTube in September 2021. The group has held that position since.
