Highlights
- HUNTR/X jewelry brings KPop Demon Hunters’ character designs into everyday accessories.
- The merchandise lineup extends from fashion pieces to karaoke hardware and an electronic sword.
- A growing range of official and fan-driven products continues to expand the KPop Demon Hunters universe.
KPop Demon Hunters is expanding beyond the screen with an officially licensed jewelry collection based on HUNTR/X, the fictional K-pop trio Mira, Rumi, and Zoey. The collection is a collaboration between Netflix and New York-based jewelry company SallyRose. The company's licensing portfolio includes partnerships involving Disney and Warner Bros.' Harry Potter franchise.
The jewelry is available through Amazon and Nordstrom.com, with the collection priced between $19.99 USD and $35.
The designs use a gold-tone metal composite and combine elements from the film's characters, visual style, and logos. The range includes necklaces, earrings, bracelets, and keychains, giving fans options that work as everyday accessories as well as additions to cosplay and themed outfits.
Amazon
KPop Demon Hunters Jewelry Line Expands HUNTR/X’s Signature Style
The collection features several HUNTR/X-inspired pieces, including:
- HUNTR/X Logo Dangle Earrings, $19.99: The earrings reproduce the group's interwoven logo and feature a jeweled purple "H." The four-sided design draws from traditional Korean artwork, with the four sides representing HUNTR/X's three members and their fans. They measure approximately 1.66 by 1.23 inches and use fish-hook closures.
- HUNTR/X Nameplate Necklace, $19.99: The necklace features the group's name in purple with black detailing and yellow-gold-tone plating. It includes a 16-inch chain, a 3.25-inch extender, and a lobster-claw closure.
- HUNTR/X Hoop Earrings, $19.99: This design combines two gold-colored hoops with a black enamel HUNTR/X nameplate charm and a gold-tone spike charm. The earrings measure approximately 2.44 inches and can also be attached to purses as bag charms.
- Rumi Ear Cuff and Drop Earrings Set, $19.99: Inspired by HUNTR/X's lead singer Rumi, this set pairs small gold-tone ear cuffs with drop earrings. The design incorporates a black chain, mirrored multifaceted beads representing the character's two sides, and a black spike based on Rumi's signature sword. The cuffs measure approximately 0.4 inches, while the earrings are about 1.25 inches long.
- HUNTR/X Bracelets Set, $25: The three-piece set represents the group's three members through different designs. It contains a luminescent pink faux-pearl bracelet, a yellow gold-tone square-link bracelet, and a yellow gold-tone chain-link bracelet with a miniature HUNTR/X nameplate. Elastic cords allow the bracelets to stretch across most wrist sizes, and the pieces can be worn together or separately.
Netflix's merchandise expansion comes after several other KPop Demon Hunters products, including official skincare items, T-shirts, and Mattel dolls. The franchise has also moved into products connected to its music and characters.
KPop Demon Hunters Merchandise Extends Into Karaoke
The film's music has become another area for licensed products. Netflix has released an official HUNTR/X karaoke microphone designed for singing along to "Golden" and other songs, including material associated with the film's fictional groups.
The KPop Demon Hunters Karaoke Microphone costs $29.99 and has been described as an Amazon bestseller, with more than 600 units reportedly sold in the preceding few weeks. It connects wirelessly to tablets, smartphones, and computers through Bluetooth and uses built-in speakers to play music.
Its other features include:
- HUNTR/X branding in blue and purple.
- Built-in echo and pitch-modulation effects.
- Multicolored lighting effects that respond to music.
- An orb at the bottom inspired by the film's lightstick aesthetic.
- Voice controls through Siri or Google.
- USB-C power instead of disposable batteries.
- A touch-button control panel.
The microphone comes with a charging cable.
A separate KPop Demon Hunters Bluetooth Karaoke Machine is priced at $19.99. It combines a small Bluetooth speaker with a wireless microphone offering five voice effects. The HUNTR/X-themed speaker has LEDs that pulse with music and a small disco ball for additional lighting.
The approximately 9-by-4-inch system is designed to be portable and includes USB-C charging, a TF card slot, a flash card slot, and an AUX connection. Although the manufacturer eKids is known for children's technology products, the supplied material describes both karaoke products as suitable for all ages.
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Rumi's Sain-geom Brings the Franchise Into Premium Collectibles
The merchandise range also includes a larger character collectible in the form of the Rumi Sain-geom Premium Electronic Sword.
The replica costs around $225, with the supplied material listing an approximate Singapore dollar equivalent of SGD 285.02. It includes the electronic sword and a plastic display stand.
The approximately 40-inch sword features:
- Glowing runes.
- More than 50 LEDs.
- Constellation-inspired details.
- Film-inspired sound effects.
- Four operating modes.
- Music-reactive effects.
- Singing-responsive effects.
- Motion-responsive lighting.
The design is based on Rumi's Sain-geom, also known as the Four Tiger Sword. When swung, the sword can activate different lighting patterns, while music from KPop Demon Hunters can alter the illumination in sync with the songs.
The singing-response feature allows the sword to react to the user's voice.
The electronic sword is currently available for preorder and is scheduled for release on July 1, 2027. The set includes a clear, purple-tinted display stand carrying the HUNTR/X logo. The sword has a rechargeable battery and USB-C port, allowing its illuminated features to operate while it is displayed.
Amazon is among the retailers accepting preorders, although availability and delivery schedules can vary by region.
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KPop Demon Hunters’ Netflix Success Drives Its Growing Franchise
The scale of the merchandise push follows the film's performance on Netflix. KPop Demon Hunters began streaming on June 20, 2025, and became Netflix's most-watched original title, with more than 500M views, according to the supplied material.
A sing-along edition received limited theatrical screenings on Aug. 23 and 24 and again from Oct. 31 through Nov. 2, 2026.
The film was directed by Maggie Kang and Chris Appelhans and follows HUNTR/X as the members balance their lives as K-pop performers with their role as monster assassins. Their main opponents are the Saja Boys, a rival boy band whose members are secretly demons. The story draws on Korean heritage, mythology, demonology, and K-pop, while its visual influences include concert lighting, music videos, editorial photography, anime, and Korean dramas.
Sony Pictures Animation produced the film, with animation handled by Sony Pictures Imageworks. Marcelo Zarvos composed the score, while the soundtrack includes original songs from multiple musicians.
The film has also accumulated major awards.
It won Best Animated Feature at the 31st Critics' Choice Awards, 83rd Golden Globe Awards, and 98th Academy Awards. It was also named Time magazine's 2025 Breakthrough of the Year.
Its soundtrack has become a major part of the franchise's reach. Four songs, "Golden," "Soda Pop," "Your Idol," and "How It's Done," entered the Billboard Hot 100 top 10. The achievement made it the first film soundtrack to place four songs in the top 10 simultaneously. The supplied material also notes that it was the first soundtrack since Waiting to Exhale in 1995 to have at least three songs reach the top 10.
"Golden" eventually reached No. 1 on the Billboard Global 200 and became the longest-lasting No. 1 song by a fictional act on the U.S. Billboard Hot 100. A sequel to KPop Demon Hunters is planned for 2029.
The franchise is also reaching audiences through fan-led live entertainment. "Moonlight Princesses: A Tribute to Demon Hunters" is scheduled for Sept. 19, 2026, at 6 p.m. at the Adler Theatre in Davenport, Iowa. Tickets start at $29.50.
The production features live vocals, choreography, and visual elements built around K-pop fashion, storytelling, and fantasy. It is explicitly not affiliated with a movie studio or entertainment company and is instead presented as a fan-inspired tribute. The event is scheduled at the Adler Theatre, 136 E. Third St., Davenport, Iowa 52801.
The combination of fashion jewelry, karaoke hardware, character replicas, apparel, skincare, dolls, and live events shows how KPop Demon Hunters has developed beyond its original animated film. The HUNTR/X jewelry collection is the latest part of that expansion, translating the group's fictional identity into products that can be worn and used outside the story itself.
