Highlights
- The Netflix McDonald’s partnership introduces two KPop Demon Hunters McDonald’s meals.
- The campaign centers on Saja Boys Breakfast Meal and HUNTR/X Meal.
- The deal reflects broader streaming IP monetization, leveraging brand tie-ins to deepen engagement and drive commercial value.
Netflix and McDonald's announced a limited-time food partnership inspired by the Academy Award-winning animated film KPop Demon Hunters, on March 24, 2026. The KPop Demon Hunters meals features two adult meals and exclusive photocards that unlock first-access digital content, launching across U.S. locations on March 31.
Netflix CMO Marian Lee added that every element of the campaign was designed to feel like it could have come directly from the KPop Demon Hunters film. She positioned the McDonald's tie-in as a fan-facing event, stating that they are “always looking for authentic ways to bring fans deeper into the worlds they love.
McDonald's Chief Marketing and Customer Experience Officer, Alyssa Buetikofer, echoed the same sentiment. "Everything we do at McDonald's is for the fans," she said, while discussing the KPop Demon Hunters collaboration.
A McDonald’s Menu Built on KPop Demon Hunters Lore
Among the two KPop Demon Hunters meals, the Saja Boys Breakfast Meal centers on a Spicy Saja McMuffin, made with Sausage, Egg, and peppery Spicy Saja Sauce. A Derpy McFlurry, featuring vanilla soft serve with berry popping pearls, is also available.
The HUNTR/X Meal pairs 10-piece Chicken McNuggets and a soft drink with three new items. These items, a Ramyeon McShaker Fries seasoned with soy, garlic, and sesame; a sweet chili Hunter Sauce; and a purple, mustard-based Demon Sauce, are inspired from food items shown in the movie.
Netflix, McDonald's
Each meal includes a collectible photocard and a Derpy access card. It also features a QR code that gives early access to exclusive digital content tied to the film's central rivalry; fans can access the unique code in the McDonald's app by April 26.
The partnership aligns with Netflix's commercial strategy, where the streamer uses licensing and brand partnerships to expand franchises and deepen fan engagement. McDonald’s has previously partnered with Netflix in Australia for a Squid Game-themed meal.
For McDonald's, the collaboration also comes with significant commercial weight. Past entertainment-driven McDonald's promotions have shown measurable commercial impact, with the Travis Scott Meal contributing to a 12% year-over-year sales increase in Q1 2024. However, how the Netflix and McDonald’s partnership around KPop Demon Hunters IP translates into gains remains to be seen.
