Nintendo Launches Singapore Subsidiary to Boost SEA Business

Nintendo Co., Ltd. has officially established Nintendo Singapore Pte. Ltd. to fast-track its business throughout Southeast Asia. The move, announced on September 26, 2025, represents a strategic effort to reinforce Nintendo’s market position and regional growth, under the leadership of Takahiro Miura.

Nintendo’s Southeast Asia Expansion

Nintendo’s formation of Nintendo Singapore Pte. Ltd. marks a significant milestone in the company’s international expansion strategy. The new local entity is structured as a wholly owned subsidiary of Nintendo Co., Ltd., with an initial capital stock of S$8 million, and appointed Takahiro Miura as Managing Director.

Nintendo intends to capture the fast-growing gaming and entertainment landscape across Southeast Asia. The region is seen as a key growth market, with rising demand for video games, hardware, and associated services, driven by increasing internet access and a burgeoning youth demographic. By setting up a direct subsidiary, Nintendo gains enhanced logistical control, closer access to distributors, and the ability to tailor local marketing efforts, improving responsiveness to market trends.

Thailand is also on Nintendo’s radar, with the company considering a similar subsidiary to continue building its footprint in Southeast Asia. While official plans for Thailand remain under review, the decision would align with Nintendo’s ambition to create robust operational hubs throughout major regional economies, potentially paving the way for future launches, partnerships, and expanded retail initiatives.

Singapore’s role as a financial and tech hub offers strategic advantages, including greater ease of business setup, tax efficiencies, and access to skilled talent. For Nintendo, this move could catalyze regional partnerships and localize game development support, as well as logistics and distribution functions essential to scaling business operations in emerging Asian markets.

As Southeast Asia’s consumer base continues to expand, Nintendo’s proactive local investment is set to strengthen brand relevance, accelerate product rollouts, and fuel overall regional growth, positioning the company for long-term leadership in Asia’s dynamic gaming sector.