Roblox Daily Users Jump 69% to Record 144 Million in Q4 2025

Roblox Corp. reported record quarterly user growth and revenue for 2024, capping a year in which the gaming platform expanded rapidly in international markets and increased spending among its growing base of older players.

The company's daily active users reached 144 million in the fourth quarter, up 69% from the year-earlier period. Users spent 35 billion hours on the platform during the quarter, an 88% increase, according to Roblox's Q4 earnings release.

Full-year revenue rose 36% to $4.9 billion, while bookings climbed 55% to $6.8 billion. The company posted a net loss of $1.07 billion for 2024, compared with $940.6 million the previous year, as it invested heavily in artificial intelligence and infrastructure.

Fourth-quarter revenue increased 43% to $1.4 billion, with bookings up 63% to $2.2 billion. The quarter's net loss widened to $318 million from $221 million a year earlier.

International Markets Drive Growth

Asia-Pacific bookings surged 96% in the fourth quarter, led by a 700% increase in Indonesia, 160% in Japan and 110% in India. North American bookings, which still represent the company's largest market, grew 41%.

The number of monthly paying users rose 94% to 36.7 million, with average spending per payer reaching $20.18, a 53% increase in Robux purchases.

The platform's top 1,000 creators now earn an average of $1.3 million each. Roblox accounts for approximately 3.4% of the global gaming content market.

Roblox implemented mandatory age checks for chat features globally in early January, following a pilot program in Australia, New Zealand and the Netherlands last November. As of Jan. 31, 45% of daily users had completed age verification.

Among verified users, 35% are under 13, 38% are between 13 and 17, and 27% are 18 or older. In the three pilot countries, 60% of users have completed the verification process.

Chief Executive David Baszucki said the results support the company's goal of capturing 10% of the global gaming market. For 2025, Roblox projects revenue between $6 billion and $6.2 billion, with bookings forecast at $8.2 billion to $8.5 billion.

With plans to leverage AI to accelerate content creation and further monetize older demographics, Roblox seems poised to continue its historic run well into the future.