Scopely Introduces Hello Kitty and Friends Event in Monopoly Go!

Scopely has announced a limited-time Hello Kitty and Friends collaboration for MONOPOLY GO!, running from March 10 to 29, 2026, on iOS and Android. Revealed in a Feb 25, 2026, blog post, the crossover introduces Sanrio’s characters into the mobile title. The update includes themed mini-games, collectibles, and cosmetic rewards.

The event features Hello Kitty, Cinnamoroll, My Melody, Keroppi, Pompompurin, Pochacco, and Kuromi integrated across core gameplay modes. It launches one month into Pets Season, the current theme featuring pet tokens such as Pip the parrot.

Hello Kitty x Monopoly Go! Event Adds Themed Mini-Games and Collectibles

Fan-favorite modes, including Partners, Treasures, Racers, and Deluxe Drop, have been redesigned with Sanrio-inspired visuals and rewards.

In Partners, players team up, spin a wheel, and earn points to build Hello Kitty-themed attractions. Treasures introduces themed digging environments with custom tools and collectibles, while Racers allows teams to roll dice to power character-inspired cars across decorated tracks.

The collaboration adds a nine-piece Hello Kitty and Friends sticker set that can be traded for prizes, along with themed shields, dice, and emojis. It also introduces in-game tokens with customizable accessories through the new Style Token feature.

Victor Diaz-Roig, president of games at Scopely, said players’ “deep love for Hello Kitty and her friends” shaped the collaboration. He added that the team crafted the experience to reflect the characters’ optimism within MONOPOLY GO!.

Previous collaborations have included franchises such as Star Wars, Marvel, and Harry Potter, each adapted into themed in-game events and collectibles. The latest event continues Scopely’s strategy of expanding MONOPOLY GO! through seasonal brand partnerships.