A colorful gameplay screenshot of the hybrid casual game Animal Suika. Various circular animal icons—including monkeys, foxes, and chicks—are seen merging and bouncing within a green play area. The screen features a "CRAZY POWER-UPS!" banner and a UI sidebar showing "Boosters" and game "Goals."

Smash Games grabs $2M to scale Animal Suika.

Smash Games Secures $2M From PvX Partners to Scale Animal Suika

Indie developer Smash Games secures $2 million in non-dilutive UA financing from PvX Partners to aggressively scale its AI-native mobile hit Animal Suika globally.

21 APR 2026, 07:04 PM

Highlights

Smash Games exits stealth with $2M UA funding to scale its mobile hit Animal Suika.
The AI-native title boasts a $1.5M revenue run rate and top-tier performance metrics.
Non-dilutive financing via PvX Partners ensures the studio retains full equity and control.

After four months of building in silence, indie developer Smash Games has officially stepped out of stealth mode with a massive $2 million USD injection of user acquisition (UA) financing. Led by PvX Partners, this fresh capital is earmarked to rapidly expand the global player base for the studio's breakout mobile hit, Animal Suika. By securing this dedicated capital at such an early stage, the newly emerged studio can fund massive, continuous marketing campaigns during critical growth windows.

The drop-merge title, which challenges players with a charming mix of cute animals and fruit combos, has seen explosive growth since its launch on Google Play. This early traction is the direct driving force behind the studio's aggressive new push to acquire users. The AI-native hybrid casual game is already boasting a yearly revenue run rate of over $1.5M, with key performance indicators that are consistently outperforming industry benchmarks.

Crucially, this deal is built entirely on non-dilutive financing. For the developers, this means they can confidently scale up their marketing efforts without giving up any equity or sacrificing the creative control that brought the game to life in the first place. For the lead investor, the partnership highlights how PvX Partners is expanding its footprint in mobile game UA financing, offering funding specifically designed to support fast-scaling indie studios.

A character selection screen from the mobile game Animal Suika featuring a grid of six cute, wide-eyed animals. The top row shows a puppy, a bear, and a monkey with a bow. The bottom row displays characters labeled "BEE," "ROBOSEAL," and "COLDWALA" wearing hats and accessories.

Google Play

Bridging the UA Gap for Indie Studios

"The availability of this financing at our early stage adds dimension to Smash Games' growth plans and allows us to more aggressively double down on the popularity of Animal Suika," said Smash Games CEO and co-founder Ben Eshel. "PvX fills a real gap in the games industry, giving developers the ability to retain creative control while accessing capital to scale user acquisition at key growth moments,” as per Pocketgamer.biz.

Founded in 2025 by Nimrod Harel and Ben Eshel, Smash Games is focused entirely on building engaging, AI-native hybrid casual titles. Taking to LinkedIn to reflect on the launch, Eshel noted that the team spent the last four months quietly building the foundation of the company. Now fully out of stealth, Smash Games is equipped with the capital and the creative freedom needed to turn its early success into a global phenomenon.

Krishna Goswami

Author

Krishna Goswami is a content writer at Outlook India, where she delves into the vibrant worlds of pop culture, gaming, and esports. A graduate of the Indian Institute of Mass Communication (IIMC) with a PG Diploma in English Journalism, she brings a strong journalistic foundation to her work. Her prior newsroom experience equips her to deliver sharp, insightful, and engaging content on the latest trends in the digital world.