Streamlabs Adds Lurkit Marketplace, Boosting Creator Monetization

Lurkit, a marketplace for gaming creator campaigns, has announced a major strategic partnership with Streamlabs, a top-tier platform known for its streaming and monetization tools. This new collaboration will integrate Lurkit’s extensive campaign marketplace directly into the Streamlabs App Store. The move is designed to streamline the way game publishers, indie studios, and content creators connect and work together.

For creators, this partnership brings Lurkit's entire library of over 1,000 active game promotion campaigns directly into the Streamlabs software. This allows Streamlabs' user base of more than three million creators to discover, filter, and find paid sponsorships and organic campaigns without having to leave the app they use to manage their broadcasts.

For game developers and publishers, this integration provides a direct and scalable channel to a massive, engaged community of creators. The platform supports promotions across PC, console, and mobile games and is also built for short-form content creators on platforms like TikTok, YouTube Shorts, and Instagram.

This collaboration comes as the creator economy continues to surge. Industry reports value the global influencer marketing industry at $6,015 million in 2020, is projected to grow to $24,076 million by 2025. The gaming-specific influencer market alone is valued to reach $4.6 billion in 2025.

A 'Shared Vision' to Remove Friction

Leaders from both companies stated that the integration is designed to simplify the campaign workflow for everyone involved. "This is much more than a product launch," said Sam Niskanen, Co-Founder and CEO of Lurkit. "It’s step one in a shared vision that will reshape how games are brought to life... By embedding Lurkit into Streamlabs, we remove friction, increase visibility, and unlock unmatched growth opportunities."

Ashray Urs, Head of Streamlabs, echoed this, calling the partnership a direct value-add for their users. "We're excited to bring Lurkit's creator marketing platform to Streamlabs. This integration gives our users direct access to meaningful, paid opportunities from the same place they already stream and manage their content."

Lurkit, which already supports over 100,000 verified creators, has shown significant past success. The platform helped the survival game DayZ double its Twitch viewership and assisted Once Human in ranking in Steam Next Fest viewership through its coordinated creator activations.

While creators can now discover new opportunities within the Streamlabs app, the final bidding, campaign management, and reporting will still be handled through the main Lurkit platform. New campaigns focused on mobile and social titles are planned to roll out from late December into the first quarter of 2026.