BGMS Season 4
Tesla Showcases Model Y at BGMS S4 Grand Finals with NODWIN Gaming
Highlights
Tesla is collaborating with NODWIN Gaming, showcasing Model Y at BGMS Season 4 Grand Finals in India’s biggest esports tournament.
The event runs September 12 to 14 in Delhi NCR with top 16 teams competing for a INR 1.5 crore prize pool.
Partnership highlights esports’ appeal to global brands, bridging innovation and youth culture through high-profile events and tech integration.
The Battlegrounds Mobile India Masters Series (BGMS) Season 4 Grand Finals are set to take place from September 12 to 14, 2025, in Delhi NCR. In a first for Indian esports, American electric vehicle manufacturer Tesla is partnering with NODWIN Gaming to showcase the Tesla Model Y at the event. This collaboration marks Tesla’s debut in Indian esports and highlights the rising commercial and cultural significance of the sector.
Star Sports and JioHotstar to Air BGMS Grand Finals
The tournament brings together 16 of the best teams from across India to compete in the upcoming LAN event. Matches will be broadcast live on Star Sports Khel and JioHotstar during prime time, offering widespread visibility to brands and esports fans alike.
Tesla’s presence at BGMS includes the first-ever Tesla Light Show to open the finals. The Model Y, one of the world’s bestselling electric vehicles, will be on display for fans, underlining the brand’s focus on innovation and technology. Tesla’s entry into esports reflects a shared ethos with NODWIN Gaming: a commitment to disruption, technology leadership, and engaging a digitally native youth audience.
Akshat Rathee, Co-founder and Managing Director of NODWIN Gaming, commented: “Every season of BGMS is about pushing boundaries, and this year we’re proud to have Tesla join the journey. Their association reflects how esports in India has grown into a mainstream cultural and commercial platform that forward-looking brands want to engage with.”
The tournament lineup features popular esports organizations such as Revenant XSpark, Team Soul, Gods Reign, and NoNx Esports. The total prize pool is INR 1.5 crore, with the champion taking home INR 60 lakh. Besides Tesla, other significant sponsors include OnePlus as Title Sponsor, Android as Co-Title Sponsor, TVS Motor Company, Red Bull, Duolingo English Test, Swiggy, and Bisleri, underscoring esports’ capacity to attract marquee brands. The BGMS Season 4 Grand Finals promise to be a landmark event as esports continues to cement itself as a major cultural and commercial force in India.
Author
Abhimannu Das is a web journalist at Outlook India with a focus on Indian pop culture, gaming, and esports. He has over 10 years of journalistic experience and over 3,500 articles that include industry deep dives, interviews, and SEO content. He has worked on a myriad of games and their ecosystems, including Valorant, Overwatch, and Apex Legends.
Abhimannu Das is a web journalist at Outlook India with a focus on Indian pop culture, gaming, and esports. He has over 10 years of journalistic experience and over 3,500 articles that include industry deep dives, interviews, and SEO content. He has worked on a myriad of games and their ecosystems, including Valorant, Overwatch, and Apex Legends.
Related Articles
