Xsolla Unveils State of Play Q3 2025 with Global Market Outlook

Xsolla has released the State of Play Q3 2025 Edition, outlining market conditions, as the global player base is projected to reach 3.6B by year-end. Industry revenue is expected to reach $188.8B, driven by spending shifts toward fewer, higher-quality titles across platforms.

The company said the report compiles data and expert analysis to help developers navigate changing distribution models and monetization strategies. Growth this year has been supported by console refresh cycles, PC gains in Asia, and continued mobile performance.

Global and Regional Trends Shape 2025’s Gaming Growth

China is projected to reach $50.7B in 2025, with mobile generating over 70% of revenue. Europe is forecast at $33.1B, led by mobile at 44%, while the Digital Markets Act continues to influence platform competition. MENA, valued at $7.45B in 2023, is expanding through local wallets and alternative payments that improve access in underbanked markets.

“This year has been one of steady momentum across every major gaming market,” said Chris Hewish, president at Xsolla.

Developers are prioritizing payment flexibility, faster onboarding, and automation to improve margins. Players are increasingly spending on fewer premium titles, while live-ops and short-form content support retention. Investment activity remains selective, with $193M in VC funding in Q2 2025 led by Asia and North America.

The report also summarizes takeaways from ChinaJoy and Gamescom 2025, including SDK-direct monetization, curated supply paths, alternative payments, and cloud distribution. Additional insights cover Europe and China’s steady growth and MENA’s rise in esports, sports titles, and digital wallet adoption.

Xsolla positions the Q3 2025 edition as a guide for developers planning monetization, platform expansion, and go-to-market strategies, as they head into 2026.