
From Nike to Lego, here are 2025’s biggest anime collabs.
One Piece, JJK & Naruto: The 10 Biggest Anime Collabs of 2025
From premium Lego sets to viral sneakers, anime culture went global. Explore the definitive list of the 10 top anime brand collaborations in 2025 that defined the year.
Highlights
- Global giants like Nike and Lego headlined the top anime brand collaborations in 2025.
- Lifestyle and food partnerships expanded the reach of the top anime brand collaborations in 2025.
- Viral hits like One Piece drove the mainstream success of the top anime brand collaborations in 2025.
The world of anime has officially taken over the mainstream. If 2024 was the year of "anime entering the chat," 2025 is the year it became the group admin. Anime's global takeover hit new heights this year, with major brands jumping on the hype train for epic collabs that fused otaku culture with everyday swag. From high-fashion runways to fast-food drive-thrus, our favorite 2D heroes are everywhere.
We’ve seen a surge in global brands partnering with Japanese animation studios to drop collections that sell out in seconds. From sneakers that scream Straw Hat vibes to chocolates hiding Labubu surprises. Fans snagged merch blending high fashion, streetwear, and fast food, proving anime's pull on wallets worldwide. Here is the definitive list of the Top 10 Anime Collaborations with Global Brands in 2025.
10. Lego x One Piece
LEGO finally officially set sail with the Straw Hat Pirates in 2025. The collaboration features iconic ships and scenes, including the Going Merry, the Baratie Floating Restaurant, and a vibrant Arlong Park battle set. According to the official LEGO announcement in early 2025, the collection includes minifigures of the main crew, Luffy, Zoro, Nami, Usopp, and Sanji. The Baratie set alone retails for $329.99, positioning it as a premium collector's item. These kits blend shonen adventure with brick-building creativity, boosting sales potential from Netflix's 71.6M global views for One Piece Season 1.
9. Nike x Yu-Gi-Oh!
Nostalgia hit hard this September when Nike teamed up with Yu-Gi-Oh! to release the Air Max 95 QS YGO pack. This isn't just a random colorway; it’s a deep cut based on the unofficial Nike sneakers worn by Joey Wheeler in the original manga. Sneakerjagers reported that the pack includes two colorways: a "Jonouchi" version and a "Joey" version.
Nike doubled down by launching card-game-themed apparel like the Destroyer Jacket with Yu-Gi-Oh! motifs. The sneakers dropped on Sept 12, 2025, with a retail price around $200, featuring official Nike x Yu-Gi-Oh! playable trading cards in special packaging.
8. Under Armour x Jujutsu Kaisen
Fitness meets cursed energy in this collaboration. Under Armour released a high-performance "HeatGear" collection inspired by the strongest sorcerers. The line focuses on compression shirts and activewear that mimic the physiques and styles of characters like Toji Fushiguro and Satoru Gojo. Released in late 2025 to coincide with New York Comic-Con, reports highlight that the line includes "Toji HeatGear" shirts priced around $40-$50. Gojo and Sukuna motifs lit up gym gear, boosting the brand's appeal among fitness-focused fans. The drop emphasized breathable fabrics perfect for domain expansions in daily workouts, empowering athletes with the "limitless strength" of the anime's heavy hitters.

Under Armour
7. Crocs x Dragon Ball Z
Crocs continued its winning streak of pop-culture collabs with a Dragon Ball Z line, channeling "Comfort mode: Super Saiyan." The collection features Classic Clogs and Echo Clogs decked out in Goku’s orange and blue gi colors and Vegeta’s Saiyan armor aesthetics. According to CBR, "Vegeta" Echo Clogs were released in Feb 2025, priced at $90, and feature a unique Jibbitz set including a Scouter and the Saiyan Royal Crest. These glow-up clogs channeled power levels complete with Goku spikes and Vegeta straps. Jibbitz charms of Dragon Balls added collectible flair, helping the line sell millions to casual fans as comfort met kamehameha energy.
6. Naruto x Burger King
Bringing the Hidden Leaf Village to the food court, Burger King brought the Naruto collaboration to a United States audience in Summer 2025. The "King Jr." meals featured exclusive chibi figurines of the main cast. IMDb reported that these meal toys are based on the Naruto anime TV series that aired from 2002 to 2007, including eight collectible figures like Gaara, Neji, Kakashi, Sakura, Naruto, Hinata, Rock Lee, and Sasuke.
5. Uniqlo x Chainsaw Man (Reze Arc Movie Tie-In)
With the highly anticipated Chainsaw Man – The Movie: Reze Arc hitting theaters in Fall 2025, Uniqlo dropped a fresh UT collection. The designs feature gritty, artistic panels from the manga and key visuals from the new film. The collection, released in late 2025, features oversized fits and graphic tees priced at standard Uniqlo rates, $14-$21. Uniqlo capped the year by unleashing Denji's chainsaw arms on graphic shirts and pants, while Pochita plush tie-ins sweetened the deal. Edgy designs hooked seinen fans, proving Uniqlo's knack for dark horse hits. Customer reviews praise the high-quality print and the "dark hero" aesthetic that flew off the shelves.

crocs
4. HUGO x Jujutsu Kaisen
If you thought anime fashion was just for convention floors, HUGO (Hugo Boss) proved you wrong in late 2025. Teaming up with Crunchyroll, the luxury brand dropped a capsule collection that felt less like "merch" and more like a runway statement. The gear features distinct "menswear" and "womenswear" lines but leans heavily into unisex streetwear. Standout pieces include a Reversible Bomber Jacket and a Regular Fit Tee. The capsule embodies the freedom and confidence of a generation that looks to gaming, anime, and streetwear as equal influences on personal style.
3. Crunchyroll x Fira X Wear (My Hero Academia)
Crunchyroll partnered with Fira X Wear, a cosplayer-creator-owned fashion brand, to release a streetwear line inspired by My Hero Academia. This isn't just logos on shirts; it's cut-and-sew fashion inspired by the characters' silhouettes. As reported by Crunchyroll, the collaboration kicked off in June 2025 with drops throughout the year. The "UA Sports Uniform" collection features cropped jackets, utility joggers, and rompers. The line targeted convention-goers, blending comfy fits with episode-ready prints, expanding Crunchyroll's merch.
2. Uniqlo x Demon Slayer (Infinity Castle Arc)
As the Infinity Castle movie trilogy began its rollout in 2025, Uniqlo returned to the Demon Slayer well with a new line focusing on the Hashira and the intense battles of the final arc. The collection features designs centered on the Hashira Training battles. Uniqlo brought Tanjiro's haori to UT tees, hoodies, and black tees with an image of Zenitsu in the center. Breathable basics made breathing styles fashionable for everyday wear. The affordable line dominated fast fashion with global restocks, serving as the unofficial uniform for fans heading to the theaters to watch the new films.

Crunchyroll
1. Baskin-Robbins x One Piece
Following a massive teaser, Baskin-Robbins Japan officially launched its One Piece collaboration campaign, running in mid-2025. The event turned the "31 flavors" concept into a pirate feast with a lineup of limited-edition desserts and exclusive merchandise available at participating stores across Japan.
Headlining the collab was the brand-new "Gomu Gomu no Fruits Punch", a dark purple sherbet modeled after Luffy’s Devil Fruit. It mimics the look of the Gomu Gomu no Mi with fruit-flavored sherbet, soda-style candy ribbons, and popping candy for a crackling texture that fans could actually taste.

One Piece and Baskin Robbins
However, the hype peaked in Dec 2025 when major outlets like Complex confirmed a massive "Nike x One Piece" Air Max Plus "Devil Fruits" pack reveal for 2026. While fans camped virtually for the initial drops, the end-of-year confirmation itself was the biggest anime fashion news of 2025, signaling partnerships with the absolute biggest players in the footwear game.
2025 proved that anime collaborations are no longer niche, but the new standard for pop culture style. Whether you're grabbing a burger, building a pirate ship, or hitting the gym, there's an anime collab for that.

Author
Krishna Goswami is a content writer at Outlook India, where she delves into the vibrant worlds of pop culture, gaming, and esports. A graduate of the Indian Institute of Mass Communication (IIMC) with a PG Diploma in English Journalism, she brings a strong journalistic foundation to her work. Her prior newsroom experience equips her to deliver sharp, insightful, and engaging content on the latest trends in the digital world.
Krishna Goswami is a content writer at Outlook India, where she delves into the vibrant worlds of pop culture, gaming, and esports. A graduate of the Indian Institute of Mass Communication (IIMC) with a PG Diploma in English Journalism, she brings a strong journalistic foundation to her work. Her prior newsroom experience equips her to deliver sharp, insightful, and engaging content on the latest trends in the digital world.
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